Karen Walker’s new campaign star is a cute dog called Toast

With over 150,000 followers, Toast, the rescued dog, was a good fit for the bold sunglasses latest ad

Karen Walker spring/summer 2015 campaign

What happens when you get bored of the same models fronting your brand? Just make a cute dog your new star.

That’s exactly what the sunglasses designer Karen Walker did for her spring/summer 2015 advert, which is fronted by the social media star Toast, a Cavalier King Charles Spaniel that amuses her over 150,000 followers on Instagram with designer outfits.

Meet Toast, the star of Karen Walker's latest collection

The caramel pup is known for her cute golden looks and a lolling tongue that came out after the pup lost all her teeth as a result of improper care, but it wasn’t until she was rescued from a puppy mill by now owners publicist Katie Sturino and comedian Josh Ostrovsky, who cared her and made their new pet a social media sensation.

A photo posted by TOAST MEETS WORLD™ (@toastmeetsworld) on Jan 23, 2015 at 12:56pm PST

Walker said: “We were after a model for this campaign who could fit with our caramel-ly colour palette and also someone whose hair would work with our three wind machines hitting her from every angle to create a slightly seventies vibe. Toast ticked every one of those boxes.”

Toast models Karen Walker Eyewear’s five new styles, featuring her signature bold designs, strong yet dusty colours and two-tone frames.

Karen Walker spring/summer 2015 campaign

Walker’s specs have long been cult products in the fashion world, and more than the sunglasses themselves, what attracts more fans is the clever lookbooks she puts forth each season, in which she features tiny tots, Kenyan Artisans, Karen herself and most recently, a cute pup (let’s not all awe at it at the same time).

The brand has a big celebrity following including Rihanna, Alexa Chung, Solange and Gwen Stefani and Toast inspires a bigger wave of fanaticism. “We always love it when celebrities wear our glasses, but it wasn’t until we first saw this season’s star that we thought there was a celebrity who could actually capture the essence of our brand in a campaign,” said Walker.