iStyle: Flower Power
Forget mastering the perfect buttercream, the fashion for floral arrangements is blooming, says Naomi Attwood
Thursday 16 May 2013
Anyone who says flower arranging will never be cool needs only to look at where cake decorating was in 2010. What was once a niche interest is now officially cool, with east London’s Columbia Road flower market a Mecca for arty, fashion types, and flower arranging classes on the up. Just tap the word “flowers” into Instagram if you’re not convinced, to view a cornucopia of blooming images.
East End floristry duo The Flower Appreciation Societyis responding to the demand for such classes, headdressmaking workshops being a popular choice alongside their work making one-of-a-kind bouquets and displays. Florists Ellie Jauncey, who also runs a knitwear label, and Anna Day, who is also an illustrator, come at the art of floristry from a more contemporary point of view, which is appreciated by their fashionable clients such as Condé Nast, Florence + The Machine, La Perla and the set designer Shona Heath.
Not just at grassroots level but also at the high-end, flowers have become the essential accessory du jour. Take the creativedirector of Christian Dior, Raf Simons, for example, who relies on Belgian florist Mark Colle to make his bespoke arrangements and “flower walls” mirroring the themes of his collections.
Concept store Couverture and chic London florists, Scarlet & Violet, have teamed up in time for the Chelsea Flower Show to create a floral pop-up shop with a difference. From 21-25 May there will be traditional English flowers with a vintage feel for sale. There’ll also be free flower arranging demonstrations for Couverture customers by Scarlet & Violet founder Vic Brotherson.
Sales of the tablet are set to fall again, say analysts
Met Police confirm that there was a 'minor disturbance'
Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets
George Lucas criticises the major Hollywood film studios
Does Chris Grayling realise what a vague concept he is dealing with?
Parties threaten resort's image as a family destination
I Am Bread could actually be a challenging and nuanced title
Life & Style blogs
iPhone 6 'catches on fire and burns man's leg after bending in pocket'
Are you ready for Crazy Doritos, the red-hot snack food craze sweeping Mexico’s streets?
Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
The inventor of the Facebook 'like' button says he never made a 'dislike' button because he feared the 'unfortunate consequences'
Lynda Bellingham dead: Bowel cancer - what is it and what are the symptoms?
- 1 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 2 Banksy arrest hoax: Internet duped by fake report claiming the street artist's identity has been revealed
- 3 Are you ready for Crazy Doritos, the red-hot snack food craze sweeping Mexico’s streets?
- 4 Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
- 5 Former East 17 frontman Brian Harvey turns up at Downing Street and 'demands to speak to Prime Minister'
£21500 - £40000 per annum: Randstad Education Plymouth: ***KS1 & KS2 Teachers ...
£80 - £140 per day: Randstad Education Leeds: Year 5 Teacher KS2 teaching job...
£35000 - £45000 Per Annum Pensions Scheme After 6 Months: Clearwater People So...
£35000 - £37000 per annum + Benefits: Ashdown Group: Systems Analyst / Busines...