JCNO jeans are making a comeback, but what do teenagers of the social media era think about the nineties trend?
JNCOs ultra-wide straight legged denim jeans with pocket logos, were worn by many teenagers in the nineties.
Earlier this year WWD, reported that the JNCOs are coming back after a Chinese investor had flushed the company with enough cash to stage a full-on revival. The comeback line, “the heritage collection”, is set to be updated for 2015, with slouchy knit jeans, joggers with bottoms and those infamous leg openings. However, the leg opening will supposedly be held to a strict 20-23 inch, instead of the 36inch of the originals (yes, they were essentially the “baggiest trousers that man has ever seen”) – still this adjustment will place them quite far from the ultra-skinny jeans of today.
The YouTube’s stars Fine Brothers have put some teenagers together and asked them what they think about the boot-cut jeans. Some of the reactions included: “So, are they jeans?... These are ridiculous.”
Horrified with the big pockets, a teen said: “Why are butt pockets so big? It’s like my forearm.”
While another teen saw the bright side of their comeback: “They should have this now… look , you could fit an iPad in there [pocket].”
“They are so ugly,” a female teenager said. While a male teenager described the leg openings: “These are so wide, you can physically put your head all the way in.”
The trend started when the jeans were worn widely by skaters, then it branched out and was worn in the metal scene, the rave scene, the goth scene, and even the hip-hop scene - even Victoria Beckham wore them once.
1990s nostalgia: The top 10
1990s nostalgia: The top 10
1/9 Number 10: Not being able to change plans using mobiles
Don't you miss the time when plans never changed at the last minute because they were made on a landline? 22 per cent of people agree with you.
2/9 Number 9: Renting videos from the local shop
A quarter of people surveyed said they missed renting videos from the local shop. So much more of an event than going on Netflix.
3/9 Number 8: 90s toys
Troll dolls, Beanie Babies and friendship bracelets were among the toys that 27 per cent of people want back.
4/9 Number 7: Saturday night television
Gladiator's, Noel's Houseparty and Blind Date were among the classics of Saturday night television. 28 per cent of people said they missed watching it with their families.
5/9 Number 6: Waiting for photos to be developed
We're taking more photos than ever but the hundreds of pictures are rarely printed. Almost 30 per cent of people missed waiting for their holiday snaps and making an album.
6/9 Number 5: Hand-written thank you notes
Almost a third of people miss sending and receiving hand-written thank you notes.
7/9 Number 4: Buying singles on cassette or vinyl
Records might be fashionable again but the humble cassette never made a comeback. 32 per cent of people missed buying singles on cassettes or vinyl.
8/9 Number 3: Top of the Pops
Cancelled in 2006, TOTP was an institution for more than 40 years. 34 per cent of people would still rather watch it than trawl YouTube for music videos.
9/9 Number 2: Having pen pals
Pen pals from school could last for years, especially with the time it took to actually write and post letters. 35 of people think email just isn't the same.
The nineties is a favoured reference decade of late, with many specific elements of nineties fashion making a comeback; think Doctor Martens and Birkenstocks. And while some compare the jeans with the currently on-trend palazzo pants, JNCOs are perhaps one fashion trend that should stay in the past. Whether teenagers will wear them in 2015 when the brand relaunches, remains to be seen.Reuse content