Made in Brazil

view gallery VIEW GALLERY

Make like Mardi Gras and look to South America for the very best in next-generation fashion labels

Constant drizzle and a bit of a chill don't necessarily make for a carnival atmosphere, but Brazilians don't let much get in the way of a good party.

London's Guanabara Brazilian bar promises to be the Mardi Gras destination for those unable to make the real thing, and will offer a selection of events, from samba bands to parades, authentic Brazilian DJs and a masked ball from the beginning of February.

Call it post-Olympics fervour (or pre – the Games hit Rio in 2016) but the eyes of the world are on Brazil. And it's part of a rising tide in fashion too, as more and more of the country's native labels land on our shores and in our shops.

Knitwear wunderkind Lucas Nascimento is a graduate of the London College of Fashion and has presented collections at the capital's Fashion Week for the past three seasons. The bright colours of his heritage burst through; his innovative approach to working with wool is emblematic of a fledgling industry that is on the cusp of taking the rest of the world by storm.

São Paolo Fashion Week, which showed spring 2013 collections by the likes of Gloria Coelho and Colcci last November, is becoming a breeding ground for talent.

Of the brands that have already blossomed here, several have been snapped up by leading boutiques. Melissa's ecologically sustainable rubber shoes have been made-over by names such as Vivienne Westwood and Garet Pugh, but there's a current collaboration with Brazilian fashion hero Alexandre Herchcovitch.

At Harrods, Patricia Bonaldi offers eveningwear, while Adriana Degreas's swim- and resortwear is selling well. Matches have recently begun to stock shoe designer Alexandre Birman, and jeweller Silvia Furmanovich has been a hit on the website CoutureLab. In the Kings Road, The Shop at Bluebird last summer hosted a pop-up shop that featured a selection of Brazil's finest fashion names.

"We've had a really good reaction," explain Katrina Judd and Luisa Vautier Franco, consultants of In Addition's Brazilian division. "The great thing about Brazil is that you have everything under one roof, from fabrics to design and manufacturing. There's a real 'Made in Brazil' in fashion at the moment."

The Rio Carnival at Guanabara starts on 7 February, guanabara.co.uk

Arts and Entertainment
filmPoldark production team claims innocence of viewers' ab frenzy
Life and Style
Google marks the 81st anniversary of the Loch Ness Monster's most famous photograph
techIt's the 81st anniversary of THAT iconic photograph
News
Katie Hopkins makes a living out of courting controversy
people
News
General Election
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Office Administrator

    £14000 - £18000 per annum: Recruitment Genius: An Office Administrator is requ...

    Recruitment Genius: Sales Executive - Commercial Vehicles - OTE £40,000

    £12000 - £40000 per annum: Recruitment Genius: Due to expansion and growth of ...

    Ashdown Group: Senior PHP Developer - Sheffield - £50,000

    £40000 - £50000 per annum: Ashdown Group: Senior PHP Developer position with a...

    Recruitment Genius: Operations Leader - Plasma Processing

    Negotiable: Recruitment Genius: An Operations Leader is required to join a lea...

    Day In a Page

    Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

    Why Mohammed Emwazi chose Isis

    His friends were betrayed and killed by al-Shabaab
    'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

    Open letter to David Cameron

    Building the walls of fortress Europe has had deadly results
    Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

    You don't say!

    Tory candidates' election tweets not as 'spontaneous' as they appear
    Mubi: Netflix for people who want to stop just watching trash

    So what is Mubi?

    Netflix for people who want to stop just watching trash all the time
    The impossible job: how to follow Kevin Spacey?

    The hardest job in theatre?

    How to follow Kevin Spacey
    Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

    Armenian genocide and the 'good Turks'

    To continue to deny the truth of this mass human cruelty is close to a criminal lie
    Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

    'Lou needed care, but what he got was ECT'

    The truth about the singer's upbringing beyond
    Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

    This human tragedy has been brewing for years

    EU states can't say they were not warned
    Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

    Women's sportswear

    From tackling a marathon to a jog in the park, the right kit can help
    Hillary Clinton's outfits will be as important as her policies in her presidential bid

    Clinton's clothes

    Like it or not, her outfits will be as important as her policies
    NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

    Who's monitoring the outsourced NHS services?

    A report finds that private firms are not being properly assessed for their quality of care
    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
    How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

    How do Greeks feel about Syriza?

    Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
    From Iraq to Libya and Syria: The wars that come back to haunt us

    The wars that come back to haunt us

    David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
    Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

    Too busy to surf? Head to The Pool

    A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders