Pop your colour: A colourful capsule collection

view gallery VIEW GALLERY

Super-stylist Katie Grand has worked her magic on a bright collection for accessories label Hogan, says Rebecca Gonsalves

It's fitting that a new capsule collection for Hogan from Katie Grand is called Gang as it seems that everyone wants to hang out with the super-stylist, creative consultant and editor-in-chief. Certainly a good time was had by Grand's chums Giles Deacon, Cara Delevingne and Lulu Kennedy at a launch party for the collection in Milan during the spring/summer shows last September.

Grand follows in the footsteps of Karl Lagerfeld, who created four capsule collections for the luxury brand between 2010 and 2012. For her collection, Grand took classics from the Hogan archive and enlivened them with a bright colour palette. “A lot of people seem to think that the wedge trainer is a new idea,” she says. “But the 'Attractive' has been in the Hogan archive for years.”

Grand's relationship with the Italian brand is historic, too, alongside Louis Vuitton, Loewe, Miu Miu and Giles it's just one of the labels that has enlisted her blend of fashion magic. “I ran into Andrea and Diego [Della Valle who also own Tod's and Roger Vivier] at the Schiaparelli apartment in Paris during couture and we just started talking about it,” says Grand. “I had worked with them in the past, and then they had done that collaboration with Karl Lagerfeld, which was hugely successful. They wanted to do another one, and since we were friends they thought it would be fun to be with me.”

Fun may have been writ large on Grand's mood board while working on the collection, as it can be seen in the pop-art colours and heart motifs – a visual reference to Love, the bi-annual style magazine that Grand edits. “I was keen to bring a fresh sense of femininity, which is why I've used so much of that intense shade of pink – that has always been a favourite of mine: it's feminine in a way that's lively and fiery rather than demure,” she says.

Indeed, there is nothing demure about the collection – comprised of three styles of trainer, a ballet slipper, sunglasses and leather purses. Working with the brand's archive styles meant that the actual design process – something of a new experience for Grand – was not too daunting. Grand reveals: “Some of the shoes were easy to do, because I built on an existing shoe that they had in their archive – like the wedged tennis shoe, which they've done for the past six years. The sunglasses I did from scratch, which was fun as I had never really worked with sunglasses before.”

The purses too are original creations – designed to be carried on the wrist or slung across the body: “They may be brightly coloured and decorated with hearts, but they're extremely practical – they can fit a Blackberry and an iPhone, one credit card, one key and a pack of cigarettes.”

The campaign for the just-launched collection features a shoot with 14 of Grand's favourite models of the moment including Cara Delevingne, Edie Campbell and Linda Evangelista.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    SThree: Associate Recruitment Consultant - Global Leader - FTSE 250

    £18000 - £23000 per annum + competitive: SThree: As an Associate Recruitment C...

    Recruitment Genius: Field Sales Representative

    £22000 - £28000 per annum: Recruitment Genius: This family run school photogra...

    Recruitment Genius: Area Sales Manager - OTE £42,000

    £28000 - £42000 per annum: Recruitment Genius: You will be joining a leading s...

    SThree: Associate Recruitment Consultant -Engineering -Renewable Energy

    £18000 - £23000 per annum + competitive: SThree: As an Associate Recruitment C...

    Day In a Page

    Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

    Making of a killer

    What motivated a shy student to kill 38 holidaymakers in Tunisia?
    UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

    Just when you thought your commute couldn't get any worse...

    Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
    Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

    The Real Stories of Migrant Britain

    Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
    Cheaper energy on the way, but it's not all sunshine and rainbows

    Cheaper energy on the way, but it's not all sunshine and rainbows

    Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
    Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

    No grace of God for Katy Perry as sisters act to stop her buying convent

    Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
    Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

    Residents just want water and power in a city chosen to be a ‘smart’ metropolis

    The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
    Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

    Something wicked?

    Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
    10 best sun creams for body

    10 best sun creams for body

    Make sure you’re protected from head to toe in the heatwave
    Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

    Nick Bollettieri's Wimbledon files

    Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
    Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

    There is more than a shiny trophy to be won by England’s World Cup women

    The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
    How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

    How to stop an asteroid hitting Earth

    Would people cooperate to face a global peril?
    Just one day to find €1.6bn: Greece edges nearer euro exit

    One day to find €1.6bn

    Greece is edging inexorably towards an exit from the euro
    New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

    'Iron Man' augmented reality technology could become reality

    Holographic projections would provide extra information on objects in a person's visual field in real time
    Sugary drinks 'are killing 184,000 adults around the world every year'

    Sugary drinks are killing 184,000 adults around the world every year

    The drinks that should be eliminated from people's diets
    Pride of Place: Historians map out untold LGBT histories of locations throughout UK

    Historians map out untold LGBT histories

    Public are being asked to help improve the map