Rachel Zoe: The lady vanishes

For two years Rachel Zoe was the superstylist on every Hollywood starlet’s speed dial – until suddenly, she went out of fashion. Now she’s back with a reality show. By Alice-Azania Jarvis

And so, like a skeleton from the grave, Rachel Zoe, the celeby-ist of the celebrity stylists, is back – albeit in the rather undignified form of a reality TV show. “If I do a show, I want it to be about the history of fashion,” she said back in 2007. But celebrity is a fickle thing, and Zoe (pronounced “zo”) knows that better than most: two years ago, she found herself grinding to a halt after a brief but rapid ride on the rollercoaster of fame.

If you’re not even sure who she is – as well you might not, if Grazia and Heat aren’t top of your weekly reading list – then the answer, in brief, is this: Rachel Zoe is the reason lots of young women want to look like Nicole Richie, the reason fake tan is such a summer essential, and the reason the high street is still so dominated by girls in bug-eyed glasses. As a stylist to the stars, she achieved an unprecedented amount of individual celebrity.

For two fleeting years, she was a must-have in every fashion front row, not to mention on every starlet’s speed dial. And then, suddenly, she wasn’t; she was “fashion road kill”, so to speak, accused of everything from drug-smuggling to, according to the LA Times, “single-handedly bringing back anorexia.” Zoe’s rise to notoriety began back in 2005, when she was hired by Richie, then Paris Hilton’s unglamorous side-kick on the air-brained reality showThe Simple Life, to improve her fairly disastrous red-carpet wardrobe.

Previously, Zoe had pursued a not-terribly-illustrious career as a magazine stylist, working mainly for American teen title YM. But, under her guidance, Richie blossomed from Lycra-loving B-lister to considerably bonier red carpet regular, dressed always in the 1970s Boho-lux favoured by Zoe herself. The transformation made Richie perfect tabloid fodder; soon, pictures of her striding out of Starbucks, or into Gucci, were everywhere.

It wasn’t long before Richie’s contemporaries cottoned on, and Zoe became the go-to girl for a gaggle of attention-hungry starlets. Kate Beckinsale, Cameron Diaz and Jessica Alba all dialled her number, though it was Lindsay Lohan, Mischa Barton, and, of course, Richie who really personified Zoe’s look. Sporting maxi-dresses and bangles, they would arrive at premieres – and fall out of night clubs – together, much to the delight of the waiting paparazzi.

Unusually for a stylist, Zoe could often be seen with them - and not hovering in the background, but front and centre, smiling into the flashbulbs. Soon Rachel Zoe became, if not quite a household name, then a tabloid one, and her young wards “the Zoe-bots”. Because of designers’ dependence on her clients, Zoe quickly became every fashion house’s new best friend. By the end of 2006, Zoe was dressing what seemed like most of Hollywood – charging rates of more than $6,000 a day – as well as collaborating with Marchesa and Jimmy Choo, coordinating the relaunch of the classic 1970s New York fashion label Halston, and publishing her first book.

In short, she was ubiquitous. And then the tide started to turn. In December of that year, Richie mysteriously sacked her stylist and posted a blog on MySpace: “Which 35-year old raisin face whispers her order of three pieces of asparagus for dinner, and hides a deathly disorder by pointing at me?” To many, the post confirmed what had long been suspected: that part of the “Zoe-bot” aesthetic involved a size-zero frame.

To make matters worse her designing ambitions were going awry; Halston wasn’t the success predicted and there was talk of tension between Zoe and the management team. She was working with fewer clients, and her boho look was fading from vogue. She had virtually no fashion-world credentials; her look was too bright, too brash, too obvious to win over the avant-garde tastemakers of Paris and Milan. Her celebrity had turned sour; she was nicknamed “demon Zoe” on Gawker and “Queen of the Underworld” everywhere else.

For the past year-and-a-half, little has been heard of Zoe. No longer: The Rachel Zoe Project arrives on the Really lifestyle channel later this month, promising to show the stylist with “her trusted inner circle as they take business to the next level.” Early indicators suggest a suitably ephemeral offering, with a healthy serving of California slang (“dope” competes with “I die!” for Zoe’s most favoured phrase). Will it steer Zoe’s rollercoaster ride in an upwards direction? It’s too early to say. But with a star this controversial, it can’t hurt to keep watching.

Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Ecommerce Sales Executive

    £18000 - £30000 per annum: Recruitment Genius: A highly successful e-commerce ...

    Recruitment Genius: Marketing Manager

    £17000 - £19000 per annum: Recruitment Genius: An experienced marketeer is req...

    Recruitment Genius: Sales Account Manager - Enterprise, M2M & IOT Hardware

    £25000 - £40000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Sales Account Manager - Enterprise, M2M & IOT Hardware

    £25000 - £40000 per annum: Recruitment Genius: This is an exciting to join a s...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas