Ready to Wear: Everything from vintage dresses to fine furnishing fabric is dissected

It's all the things that mean something to me, things that I love," says the former journalist/stylist/photographer and suitably impressive fashion Renaissance man, Iain R Webb, about his latest venture.

Currently taking the form of a pop-up shop off Old Street in East London, orangesnowstore – Stevie Wonder's "Saturn" is the inspiration behind the name – is stocked with found objects all of which have been customised by Webb and epitomise the contradictory nature that the moniker might suggest. From the end of this month, the shop will reinvent itself online.

And so, the words "BORED NOW" might be stencilled onto a pretty and determinedly gentle antique lace doily as so too is "REI IS ACE", a tribute to perhaps the most pioneering and least doilly-loving designer. Both are then captured for posterity in a white, 1970s-style frame. Sometimes sequins are employed to more razzmatazzy effect. Some of these are new, others date back to the 1930s, and it is a measure of Webb's eye for detail that he instructs any visitors to run their fingers over these to feel the difference between the old – harder and more metallic – and the new – more flexible and clearly acrylic – in flavour.

Alongside these are clothes which balance a utilitarian, American-sportswear informed aesthetic with couture workmanship and finish. Original army green military parkas are embroidered with more sequinned slogans on their backs, everything from vintage dresses to bolts of fine furnishing fabrics is dissected (Webb calls these "autopsies") and then applied in a fresh new way to form everything from a dirndl skirt with a tie waist that owes more than a little to the functional designs of Claire McCardell to "glamoraks" – warm, quilted jackets with opulent, antique linings. Then there are oversized T-shirts – from short to ankle-length – in the type of sludgy colours that are, once again, a personal favourite and beanies in material that ranges from the unashamedly chintzy to the utilitarian again.

Betty Jackson, Barbara Hulanicki and Maria Cornejo (Webb has known the designer who is famously favoured by Michelle Obama since she started out in the 1980s) have all paid a visit and if the "sold" stickers by more than a few items are anything to go by it seems fair to say that Webb has struck a nerve. Fast fashion, in fashionable circles at least, has had its day and this type of hand-made, labour intensive merchandise with a deeply personal vein running all the way through it seems just right for now. Not only is emotional content in clothing valued once more but also everything is recycled, so anyone with a conscience about landfills full of non-biodegradable items (Lycra, anyone?) can rest safe in the knowledge that they are helping the environment too.

Life and Style
ebookNow available in paperback
ebookPart of The Independent’s new eBook series The Great Composers
A boy holds a chick during the Russian National Agricultural Exhibition Golden Autumn 2014 in Moscow on October 9, 2014.
Arts and Entertainment
Dakota Johnson as Anastasia Steele in Fifty Shades of Grey
Bafetibis Gomis of Swansea City is stretchered off at White Hart Lane
Jerry Seinfeld Comedians in Cars Getting Coffee
peopleSitcom star urges men to be more supportive of women than ever
Life and Style
Living for the moment: Julianne Moore playing Alzheimer’s sufferer Alice
Jay Z
businessJay-Z's bid for Spotify rival could be blocked
footballLouis van Gaal is watching a different Manchester United and Wenger can still spring a surprise
The spider makes its break for freedom
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
Arts and Entertainment
World Book Day
Ashley Young celebrates the winner for Manchester United against Newcastle
footballNewcastle v United player ratings
Life and Style
love + sex
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Production Planner - Night Shift

    Negotiable: Recruitment Genius: A leading Leicestershire based chilled food ma...

    Ashdown Group: Senior Accountant - ACCA, ACA or ACMA - Construction Sector

    £45000 - £50000 per annum + Benefits: Ashdown Group: Senior Accountant (ACCA, ...

    Recruitment Genius: Media Sales Executive - PR and Broadcast - OTE £35,000

    £16000 - £35000 per annum: Recruitment Genius: This company has an exciting op...

    Recruitment Genius: Customer Service Advisor - Shifts

    £17000 per annum: Recruitment Genius: This European market leader for security...

    Day In a Page

    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
    Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

    What is it like to live with Alzheimer's?

    Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
    The Internet of Things: Meet the British salesman who gave real-world items a virtual life

    Setting in motion the Internet of Things

    British salesman Kevin Ashton gave real-world items a virtual life
    Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

    Election 2015: A dead heat between Mr Bean and Dick Dastardly!

    Lord Ashcroft reveals latest polling – and which character voters associate with each leader
    Audiences queue up for 'true stories told live' as cult competition The Moth goes global

    Cult competition The Moth goes global

    The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
    Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

    Pakistani women come out fighting

    Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
    Leonora Carrington transcended her stolid background to become an avant garde star

    Surreal deal: Leonora Carrington

    The artist transcended her stolid background to become an avant garde star
    LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

    Education: LGBT History Month

    Pupils have been discussing topics from Sappho to same-sex marriage
    11 best gel eyeliners

    Go bold this season: 11 best gel eyeliners

    Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
    Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

    Cricket World Cup runs riot to make the event more hit than miss...

    The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
    Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

    Katarina Johnson-Thompson: Ready to jump at first major title

    After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot