Ready to Wear: 'On the pistes of west London, Snowjoggers are going down a storm'

As Shakespeare might have said if he'd worked in fashion, "To walk or not to walk the streets in knitted snow boots covered in frolicking reindeer – that is the question."

OK, so this might not seem like the most metaphysical of dilemmas, but when a pair of Rubberduck Snowjoggers arrived in The Independent's fashion department it was precisely the issue. The fact that, upon close inspection, the boots in question were deemed "cute" and even "cosy" didn't help.

There is no arguing with that, however. Rubberduck Snowjoggers are indeed super-cute and ultra-cosy. What's more, an unswerving attachment to belle laide sandals/shoes/boots, depending on the season, is something of a guilty secret here. Birkenstocks on a dinner date? Absolutely. And with woolly socks – grey woolly socks, preferably. The Snowjoggers in question, though, are rather more attention-seeking than that. They're predominantly cornflower blue, apart from anything else.

A quick look online and the fact that these suitably ungainly designs – which come in every colour and texture from low-key black nylon to high-gloss, quilted purple, for example – are sold out everywhere comes as something of a surprise, even given the inclement weather. Pregnant Denise Van Outen is wearing Snowjoggers apparently (not good). But so too are Lindsay Lohan, Paris Hilton and the junior Obamas (that's better although, admittedly, the latter two are, well, they're children).

In the name of investigative journalism, I road test them and, suddenly, everything becomes clear. While the rest of the world is struggling even to stay upright on the icy pavements, let alone dry, yours truly is as nimble and immune to frost-bite as the aforementioned Rudolph and his friends who, henceforward, will accompany her everywhere she goes.

Rubberduck Snowjoggers – which hail from fashionable Denmark – have a "duck tread" sole not unlike a running shoe's but with more grip, and are sheepskin-lined. Neither is the distinctly Scandinavian surface design an impediment. Everyone knows that January is not a time for glamorous dress – even the most enviably modish are more likely to be seen in a bobble hat and novelty sweater than in the latest underwear as outerwear, for example, just now. So why not big woolly boots to match?

On the pistes of west London, Snowjoggers (the cognoscenti just call them Rubberducks, incidentally) go down a (snow)storm, and they're also big in LA, according to the powers that be. That'll be given the drifting snow.

Finally, as any devotee of shoes that err on the side of gigantic knows only too well: big shoes, thin legs.

Enquiries 020 8421 707

Property
pets
Arts and Entertainment
tvThe C-Word, TV review
Arts and Entertainment
The Ridiculous Six has been produced by Adam Sandler, who also stars in it
filmNew controversy after nine Native American actors walked off set
Sport
Danny Jones was in the Wales squad for the 2013 World Cup
rugby leagueKeighley Cougars half-back was taken off after just four minutes
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Life and Style
The original ZX Spectrum was simple to plug into your TV and get playing on
techThirty years on, the ZX Spectrum is back, after a fashion
News
Tiger Woods and Lindsey Vonn are breaking up after nearly three years together
peopleFormer couple announce separation in posts on their websites
Sport
football
Life and Style
Google celebrates Bartolomeo Cristofori's 360th birthday
techGoogle Doodle to the rescue
Arts and Entertainment
Haunted looks: Matthew Macfadyen and Timothy Spall star in ‘The Enfield Haunting’
tvThe Enfield Haunting, TV review
News
news
News
The Mattehorn stands reflected in Leisee lake near Sunnegga station on June 30, 2013 near Zermatt, Switzerland
news
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Senior Digital Marketing Consultant

    £28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...

    Recruitment Genius: Assistant Stores Keeper

    £16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...

    Recruitment Genius: Claims Administrator

    £16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living