Ready to Wear: 'On the pistes of west London, Snowjoggers are going down a storm'

As Shakespeare might have said if he'd worked in fashion, "To walk or not to walk the streets in knitted snow boots covered in frolicking reindeer – that is the question."

OK, so this might not seem like the most metaphysical of dilemmas, but when a pair of Rubberduck Snowjoggers arrived in The Independent's fashion department it was precisely the issue. The fact that, upon close inspection, the boots in question were deemed "cute" and even "cosy" didn't help.

There is no arguing with that, however. Rubberduck Snowjoggers are indeed super-cute and ultra-cosy. What's more, an unswerving attachment to belle laide sandals/shoes/boots, depending on the season, is something of a guilty secret here. Birkenstocks on a dinner date? Absolutely. And with woolly socks – grey woolly socks, preferably. The Snowjoggers in question, though, are rather more attention-seeking than that. They're predominantly cornflower blue, apart from anything else.

A quick look online and the fact that these suitably ungainly designs – which come in every colour and texture from low-key black nylon to high-gloss, quilted purple, for example – are sold out everywhere comes as something of a surprise, even given the inclement weather. Pregnant Denise Van Outen is wearing Snowjoggers apparently (not good). But so too are Lindsay Lohan, Paris Hilton and the junior Obamas (that's better although, admittedly, the latter two are, well, they're children).

In the name of investigative journalism, I road test them and, suddenly, everything becomes clear. While the rest of the world is struggling even to stay upright on the icy pavements, let alone dry, yours truly is as nimble and immune to frost-bite as the aforementioned Rudolph and his friends who, henceforward, will accompany her everywhere she goes.

Rubberduck Snowjoggers – which hail from fashionable Denmark – have a "duck tread" sole not unlike a running shoe's but with more grip, and are sheepskin-lined. Neither is the distinctly Scandinavian surface design an impediment. Everyone knows that January is not a time for glamorous dress – even the most enviably modish are more likely to be seen in a bobble hat and novelty sweater than in the latest underwear as outerwear, for example, just now. So why not big woolly boots to match?

On the pistes of west London, Snowjoggers (the cognoscenti just call them Rubberducks, incidentally) go down a (snow)storm, and they're also big in LA, according to the powers that be. That'll be given the drifting snow.

Finally, as any devotee of shoes that err on the side of gigantic knows only too well: big shoes, thin legs.

Enquiries 020 8421 707

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Home Care / Support Workers

    £7 - £10 per hour: Recruitment Genius: This care provider is looking for Home ...

    Recruitment Genius: Web Team Leader

    £30000 - £35000 per annum: Recruitment Genius: One of the UK's leading web des...

    Recruitment Genius: Client Manager

    £27000 - £35000 per annum: Recruitment Genius: A growing, successful, friendly...

    Recruitment Genius: Property Negotiator - OTE £20,000+

    £16000 - £25000 per annum: Recruitment Genius: This family owned, independent ...

    Day In a Page

    Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

    Greece referendum

    Greeks say 'No' to austerity and plunge Europe into crisis
    Ten years after the 7/7 terror attacks, is Britain an altered state?

    7/7 bombings anniversary

    Ten years after the terror attacks, is Britain an altered state?
    Beautiful evening dresses are some of the loveliest Donatella has created

    Versace haute couture review

    Beautiful evening dresses are some of the loveliest Donatella has ever created
    No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

    No hope and no jobs in Gaza

    So the young risk their lives and run for it
    Fashion apps: Retailers roll together shopping and social networking for mobile customers

    Fashion apps

    Retailers roll together shopping and social networking for mobile customers
    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'
    Compton Cricket Club

    Compton Cricket Club

    Portraits of LA cricketers from notorious suburb to be displayed in London
    London now the global money-laundering centre for the drug trade, says crime expert

    Wlecome to London, drug money-laundering centre for the world

    'Mexico is its heart and London is its head'
    The Buddhist temple minutes from Centre Court that helps a winner keep on winning

    The Buddhist temple minutes from Centre Court

    It helps a winner keep on winning
    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate