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Rosie Huntington-Whiteley launches new lingerie collection

The model's latest collection for the high street store is a line of smoothing underwear.

Emma Akbareian
Thursday 31 July 2014 16:57 BST
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Plunge bra £25, knickers £14; marksandspencer.com
Plunge bra £25, knickers £14; marksandspencer.com (Rosie for Autograph)

Rosie Huntington-Whiteley has launched a new line of her popular Rosie for Autograph lingerie collection at Marks & Spencer.

Where previous collections in the longstanding collaboration between Rosie Huntington-Whiteley and M&S have focused on aesthetics, this new collection is designed for comfort and practicality with a smoothing effect on the silhouette.

Innovative technology has been utilised to ensure a seamless finish whilst the collection still retains the French silk and lace that it has become famous for.

"Rosie and I are so excited about the launch of our new Rosie for Autograph lingerie collection. Building on the success of the exquisite silk and lace pieces our customers love, the new collection brings a touch of luxury to everyday lingerie essentials," commented Soozie Jenkinson, Head of Lingerie Design at M&S.

"Combining femininity with functionality and versatility, the bras are designed to work hard under your clothes for a smooth silhouette."

Rosie's first collection for M&S was launched in September 2012 and became the fastest selling lingerie range in the store.

The new 20 piece collection of everyday underwear includes a range of bra shapes, slips, bodies and knicker styles. Priced from £10.50 and available in store and online from 2nd August.

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