There may be snow on the ground but the new beauty season is upon us. Brighten up, says Rebecca Gonsalves

It always seems rather perverse that the spring/summer season starts in January – the fact that there's still snow on the ground doesn't seem to stop retailers getting the sandals and swimwear ready. Plummeting temperatures or no though, a fresh start in the new year is always welcome and one of the easiest ways to dip a toe in the new trends is with make-up. After all your body may be swathed and swaddled, but unless you've opted for a balaclava your face is one of the few body parts uncovered.

The candy colours and pastels sprinkled throughout the spring collections carry on into eye make-up for the new season, making the palettes launching about now almost good enough to eat. There's something of a darker side to the sugar plum fairy this year though, as brands such as YSL and Smashbox veer towards a slightly duskier version that can be worn for evening as well as day. Glitter and shimmer finishes are a more wearable way to emulate the rhinestone-sprinkled lids of the Christian Dior catwalk.

Blue was a big beauty trend on the catwalk too with eyelids washed or pencilled in shades icy to inky. As well as making you long for a tropical holiday, Nars' blue and green duo is perfect for playing around with this look. Don't be afraid to experiment with off-kilter lines – try tracing along the lower lash line or even above the socket as seen at Michael Kors.

For those who find a set colour scheme too restrictive but like the convenience, Bobbi Brown's single sparkle shadows can be added to a palette of your choice.