Sky's the limit for cult clothing brand Rapha
Tour de France winner, Olympian and mod Bradley Wiggins obviously cares about his appearance, so no doubt he'll be pleased that trendy cycling-clothing manufacturer Rapha is to kit out his team. Being selected to develop racing and training kit for the Sky Pro Cycling team is a coup for the small London firm, which ousted sportswear giant Adidas from the role.
It all started in 2004 when Simon Mottram, the company's founder, followed the Tour de France all summer, selling his luxury clobber to fans from the back of a van. Eight years later, it boasts cult status among well-heeled riders, employs 65 staff, runs two Rapha Cycle Clubs and has seen sales soar.
"We are delighted that we have been chosen by Team Sky, the world's No 1 team," Mottram says. And with the brand's jerseys starting at £110, it's no surprise that he is chuffed.
The company sells 70 per cent of its gear abroad, though, and Mottram has clearly spotted an emerging global market of wealthy riders who wanted to invest in seriously good-quality gear without sacrificing style. The company will have to up its game if it wants to survive in the crowded peloton of sports brands, but if it is good enough for Wiggins, it's good enough for me. The replica Sky kit goes on sale in January. It's time to start saving.
Life & Style blogs
Melanoma rates in the UK are up five times on the 1970s
Palcohol: US Government reveals it has approved powdered alcohol
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
How dementia is changing me: My battle with an ever-shifting identity
It’s a pizza! And a cake!! What’s not to like? (The calories)
- 1 ‘Leeds is on fire’: Huge chemical-fuelled blaze on Armley industrial estate leads to hazardous smoke warning for city
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 Queen turns 88: David Bailey captures another side of the Queen in birthday portrait
- 4 Loch Ness Monster found on Apple Maps?
- 5 Criminals ‘using unmanned drones and infrared cameras to find illegal cannabis farms’ – and then steal from the growers
£130 - £140 per day: Randstad Education Ilford: Secondary Geography Teacher Lo...
£55 - £70 per day: Randstad Education Cheshire: Are you a dynamic and energeti...
Negotiable: Randstad Education Group: SEN TAs, LSAs and Support Workers needed...
£50000 - £60000 per annum: Pro-Recruitment Group: The Sheffield office of this...