Sky's the limit for cult clothing brand Rapha
Tour de France winner, Olympian and mod Bradley Wiggins obviously cares about his appearance, so no doubt he'll be pleased that trendy cycling-clothing manufacturer Rapha is to kit out his team. Being selected to develop racing and training kit for the Sky Pro Cycling team is a coup for the small London firm, which ousted sportswear giant Adidas from the role.
It all started in 2004 when Simon Mottram, the company's founder, followed the Tour de France all summer, selling his luxury clobber to fans from the back of a van. Eight years later, it boasts cult status among well-heeled riders, employs 65 staff, runs two Rapha Cycle Clubs and has seen sales soar.
"We are delighted that we have been chosen by Team Sky, the world's No 1 team," Mottram says. And with the brand's jerseys starting at £110, it's no surprise that he is chuffed.
The company sells 70 per cent of its gear abroad, though, and Mottram has clearly spotted an emerging global market of wealthy riders who wanted to invest in seriously good-quality gear without sacrificing style. The company will have to up its game if it wants to survive in the crowded peloton of sports brands, but if it is good enough for Wiggins, it's good enough for me. The replica Sky kit goes on sale in January. It's time to start saving.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Regin: Newly uncovered malicious software snooping since 2008 'was developed by a nation state'
The food fad that's starving Bolivia
Kim Kardashian recreates iconic Jean-Paul Goude naked 'Champagne Incident' photo
Henri de Toulouse Lautrec: Google celebrates 150th anniversary of French artist with Doodle
- 1 Universities aren't working us hard enough, say undergraduates
- 2 Lego letter from the 1970s still offers a powerful message to parents 40 years later
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
£45000 - £65000 per annum: Recruitment Genius: Progressive practice, punching ...
£45000 - £50000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £35000 per annum: Recruitment Genius: This an exciting opportunity to...
£28000 - £35000 per annum: Recruitment Genius: Lift Engineer is required to jo...