Specs appeal: All the stars are wearing Wayfarers this summer

view gallery VIEW GALLERY

One sunny day at Disneyland, LA, earlier this year, Kate Moss who, like Delia Smith can sell 50,000 of anything just by smiling in its direction, tried to avoid paparazzi while wearing a pair of distinctly geeky-looking white-framed Ray-Ban Wayfarers. That's all it took.

Now, Scarlett Johansson and Liv Tyler both have a pair in blue; The Devil Wears Prada star Anne Hathaway has an acid-pink, mirrored pair; Rachel Bilson, of OC fame, wears hers oversized, in green; greedy Sienna Miller has two pairs, one red, one blue; Lily Allen's are pale blue and Paris Hilton's are white, like Kate's. That's some celebrity endorsement.

And, in a further cunning PR strategy, Ray-Ban is now getting the boys to join in the trend, too, by hitting the music festival scene, and doling out free white pairs to performing bands. The musicians get the of-the-moment shades gratis, while the brand gets free advertising of the most powerful kind.

Wayfarers (invented in 1952 by optical designer Raymond Stegeman and intended for pilots) have always been bright and lightweight; they were, after all, the first sunglasses to enter the brave new world of plastic, rather than metal, frames.

The revival of these glasses, which have been worn by everyone from Audrey Hepburn to John Lennon, started when Ray-Ban, encouraged by the popularity of vintage Wayfarers among tastemakers such as Chloë Sevigny, brought the design out of retirement to coincide with the company's 70th anniversary. Last summer Selfridges reported sales of Wayfarers skyrocketing by 231 per cent on 2006. This year sales continued to surge, up by 40 per cent.

These glasses aren't particularly sleek or sophisticated. They're a bit nerdy. They're probably best worn by teenagers. But they also reflect the essential summertime feeling of wearing shades in the UK – seeing as it's the only time you really need dark glasses in this country. As Don Healey sang in his 1984 hit "Boys of the Summer": "You've got that hair slicked back and the Wayfarers on..."

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Account Manager

    £20000 - £35000 per annum: Recruitment Genius: This full service social media ...

    Recruitment Genius: Data Analyst - Online Marketing

    £24000 - £35000 per annum: Recruitment Genius: We are 'Changemakers in retail'...

    Austen Lloyd: Senior Residential Conveyancer

    Very Competitive: Austen Lloyd: Senior Conveyancer - South West We are see...

    Austen Lloyd: Residential / Commercial Property Solicitor

    Excellent Salary: Austen Lloyd: DORSET MARKET TOWN - SENIOR PROPERTY SOLICITOR...

    Day In a Page

    Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

    'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

    Yazidi girls killing themselves to escape rape and imprisonment
    Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

    Ed Balls interview

    'If I think about the deficit when I'm playing the piano, it all goes wrong'
    He's behind you, dude!

    US stars in UK panto

    From David Hasselhoff to Jerry Hall
    Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

    Grace Dent's Christmas Quiz

    What are you – a festive curmudgeon or top of the tree?
    Nasa planning to build cloud cities in airships above Venus

    Nasa planning to build cloud cities in airships above Venus

    Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all
    The week Hollywood got scared and had to grow up a bit

    The week Hollywood got scared and had to grow up a bit

    Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

    Panto dames: before and after

    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
    Thirties murder mystery novel is surprise runaway Christmas hit

    Thirties murder mystery novel is surprise runaway Christmas hit

    Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
    Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

    Anne-Marie Huby: 'Charities deserve the best'

    Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
    The botanist who hunts for giant trees at Kew Gardens

    The man who hunts giants

    A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there