Style file: Hair today, gone tomorrow
There’s no need for hours of bleaching and colouring thanks to vibrant new temporary hair chalks, says Naomi Attwood
Wednesday 19 February 2014
The beauty trend of rainbow-hued hair has reached the mainstream, as big-brand cosmetic companies are cashing in on the craze.
But rather than those more hard-core pots of dye, obtainable from Camden Market-style goth shops, the 2014 way to go green (or pink, or blue, or violet, for that matter) is far more temporary – and comes without the inevitable bathtub staining to boot. Lasting between two and 10 washes, coloured hair chalk isn’t quite wash-and-go, but all traces of a shake or two as you leave work on Friday could be gone by the time you return on Monday morning.
The origins of the trend are to be found in east London, where Alex Brownsell’s Bleach salon specialised in this sort of dye job, while punky models Charlotte Free and Chloe Norgaard became known for their vibrant hued ’dos which clashed pleasingly with the ready-to-wear they represented on the catwalks. For the casually colour-curious, it’s never been easier to dip a toe – or tendril – into the trend: like its Dalston stablemate Wah Nails before it, Bleach has recently expanded into a range of home-use products.
To use a dry-chalk product such as Structure’s pigment pencils (fuchsia, turquoise or violet) or Kevin Murphy’s Color Bugs (neon and metallic shades), simply rub the chalk on to the desired section or streak of dry hair. Unlike with traditional Krazy Kolor dyes, the product will show up on unbleached, even brunette hair. Using contrasting shades before plaiting them together takes the look even further for a night out.
L’Oréal Professionnel’s versions are in liquid form, while Bumble and Bumble has produced a spray which, though it lasts a little longer, will still permit those with a sensible dress code to adhere to on Monday morning to let their (multicoloured) hair down at the weekend.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£30000 - £35000 per annum: Recruitment Genius: An opportunity has arisen for a...
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
£30000 - £35000 per annum: Recruitment Genius: We have an excellent role for a...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...