Susannah Frankel: 'Around 2,500 people joined a waiting list for Sisley’s anti-ageing cream'

It's always a good thing when an eye-wateringly expensive beauty brand provides a product junkie with the perfect excuse to indulge. And Sisley, certainly among the finest eye-wateringly expensive beauty brands in the world, has done just that, launching its 'Become a Friend of the Heart Yard' campaign.

Between now and the end of the year, 10 per cent of sales of the company's bestselling Sisleya Global Anti-Age and Sisleya Eye & Lip Contour Cream will be donated to the Kids Company's Heart Yard, dedicated to providing a home for vulnerable children.

Some beauty bumph. When Sisleya Global Anti-Age launched in America, despite a price tag of £251, an estimated 2,500 people joined a waiting list just for the privilege of buying it. Given its claims to correct skin problems due to hormonal deficiencies and regenerative properties more broadly, not to mention the blemish-free reputation of the name in question, this is not entirely surprising. Also, Sisley products feel and smell lovely: this is in no way the beauty-by-punishment school of thinking, which makes me happy too.

"When Camila [Batmanghelidjh, founder of Kids Company] told us about the Heart Yard project we immediately wanted to get involved," says Sisley vice president, Christine d'Ornano. "Sisley hopes that this collaboration will enable many more children to go through its life-changing doors."

For more information, see sisley-cosmetics.com/charity-kids. Susannah Frankel is Fashion Editor of 'The Independent'

s.frankel@independent.co.uk