Tara Jarmon: French dressing for all
Tara Jarmon’s flattering designs are just the thing for looking smart this summer, says Gemma Hayward
Tuesday 28 May 2013
Tara Jarmon has a lot to celebrate. Not only has the Canadian-born designer just celebrated the 20th anniversary of her eponymous fashion brand with boutiques dotted all around the French capital, she has also just opened a flagship store – her third on British soil – located on London’s prestigious New Bond Street, no less.
Since moving to Paris 25 years ago, Jarmon has developed her brand as a go-to for chic clothes that ooze Gallic charm; proving popular among those seeking quality and understated style without far-out fashion eccentricity. Perfect for bridging the office-appropriate gap between formal and fusty, the label is also pleasingly classic.
That approach even trickles down to the way the label is run: special finishing, details and prints are all designed on the premises. While garments are draped in the old-fashioned way: fitted on live models and adjusted by hand.
The new store in the capital stocks the full range of clothes and accessories, which this season includes full-skirted, summer shirt dresses in ice-cream shades of pistachio and lemon sorbet, sexy pencil skirts, striped silk shorts, printed cigarette pants and modern leather T-shirts.
But if that all sounds a bit too grown up for your tastes, a diffusion line, Mademoiselle Tara, has just been launched as a more youthful accompaniment to the successful mainline. With inspiration taken from summer camps and the 1980s, tulip and trapeze shapes of coats and skirts have a casual spirit which are destined to please the young at heart. There really is something for almost everyone, and every occasion.
Diving in at the deep end is no excuse for shirking the style stakes
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