The sexiest swimwear for summer: If you're hitting the beach, think urban - and urbane
You no longer have to choose between style and substance when it comes to fashionable swimwear
Friday 11 July 2014
Midsummer swimwear season is well and truly upon us – but diving in at the deep end is no excuse for shirking the style stakes.
In the past, fashionable swimwear felt like a paradox – if it was fashionable, you probably couldn't swim in it.
Imagine Joan Collins lounging beside a pool in some boned, buttressed and bedazzled confection and a pair of Manolo Blahnik sandals.
The implication was that stylish swimsuits negated swimming. They were dry land - and dry clean - only.
The difference today is that fashionable swimwear combines style and substance: it’s no longer an either/or decision between activity and aesthetics.
Established labels like Agent Provocateur are applying the techniques of lingerie, and their fashion nous, to swimwear, while a clutch of specialist labels such as Babajaan are focusing their attention purely on sleek swimwear that is both pretty and pretty practical.
Styling: Magdalena Bryk
Photographs: Louise Samuelsen
Model: Jennifer at M+P
Hair: Peter Beckett at Frank
Make-up: Philippe Miletto at The Factory
Stylist's assistant: Iza Rembisz
Photography: ONE Represents
Photographer's assistant: Michael Wickham
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