This Christmas nobody has more front than Harrods
Fans of the BBC period drama The Paradise, or indeed of Emile Zola's 1883 novel The Ladies' Paradise, on which the series is based, will know that presenting a fantasy to customers is half the luxury retail battle.
Never is this more true than at Christmastime: as shoppers flock to online emporiums, bricks-and-mortar stores must attract and entice customers. Few know this better than Harrods, the glamorous department store which opened on its current Knightsbridge site in 1849 after moving from Stepney, east London. As a single-unit grocer's it didn't have quite as impressive a shop front. But as it expanded, let's just say the window cleaning bill increased to match. Harrods has never been one for doing things by half – its exterior is lit by 11,500 lightbulbs, after all – and the store's windows are now home to 10 Disney princesses and heroines. Surely nothing could be more fantastical than a series of vignettes starring Disney heroines? Well, how about dressing each of them in a gown custom-made by the most exclusive and covetable design houses around? And so, if you go down to Brompton Road today, you will see Cinderella searching for her glass Christian Louboutin slipper dressed in Versace, Aurora sleeping beautifully in Elie Saab, and Jasmine floating on Aladdin's magic carpet in draped fuchsia silk by Escada.
Life & Style blogs
Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
Professional wine tasters putting teeth at risk, study finds
Clocks change: how to make sure iPhone and smartphones automatically ‘spring forward’
NHS property sale could raise £7.5bn to help pay off its growing deficit and free up space for housing
Gay marriage, one year on: Couples mark first anniversary of same-sex marriages
- 1 East 17 bandmember Brian Harvey in 'very desperate situation’
- 2 Is this bridge haunted by the ghost of nu rave?
- 3 Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
- 4 The West has it totally wrong on Lee Kuan Yew
- 5 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...
Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...
£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...
£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...