Victoria Beckham: Dressed for success

view gallery VIEW GALLERY

Victoria Beckham has released a collection of her greatest hits to celebrate offering her designs online, says Rebecca Gonsalves

You would have to have been living under a rock since July 1996 not to know that before rebranding herself as the designer of some very covetable clothes, Victoria Beckham was once a Spice Girl. As such, Beckham is no stranger to the greatest hits compilation, so it is fitting that to launch e-commerce for her labels today she has chosen to re-release a selection of dresses from her archive.

While Beckham has had her detractors, since she first launched the line for spring/summer 2009 at New York Fashion Week in September 2008 it has not only been lauded by the style press, but according to reports sells particularly well too. Dubbed "Icon", the collection celebrates the body-conscious aesthetic that has come to define Beckham's personal style and designs – the two are inextricably linked after all, as she has made no secret of designing for herself, even going so far as to act as fit model.

"I introduced Icon in response to requests from customers for designs as far back as my first collection," says Beckham, whose site also includes sister line Victoria, Victoria Beckham handbags, sunglasses and denim.

"I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics," she added.

Hand-made in the UK, like all of Beckham's ready-to-wear, the inaugural Icon edit is made up of seven dresses, each of which features a full-length exposed zip at the back and a slim, body-conscious silhouette.

The price tag of Beckham's designs mean that they are undeniably in the reach of an elite few. But alongside e-commerce, the revamped website will feature show footage, documentary content, inspiration and news for those who wish to immerse themselves in the British Fashion Award-winning brand Beckham.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Contact Centre Team Manager

    £25000 - £30000 per annum: Recruitment Genius: The Company is the UK's leading...

    Recruitment Genius: Shunter / HGV Driver

    £23172 per annum: Recruitment Genius: One of the leading and fastest growing h...

    Recruitment Genius: Property Manager / Estate Manager

    £25000 - £35000 per annum: Recruitment Genius: Are you an experienced Resident...

    Recruitment Genius: In House Graphic Designer

    Negotiable: Recruitment Genius: An In-house Graphic Designer is required to wo...

    Day In a Page

    Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

    Greece referendum

    Greeks say 'No' to austerity and plunge Europe into crisis
    Ten years after the 7/7 terror attacks, is Britain an altered state?

    7/7 bombings anniversary

    Ten years after the terror attacks, is Britain an altered state?
    Beautiful evening dresses are some of the loveliest Donatella has created

    Versace haute couture review

    Beautiful evening dresses are some of the loveliest Donatella has ever created
    No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

    No hope and no jobs in Gaza

    So the young risk their lives and run for it
    Fashion apps: Retailers roll together shopping and social networking for mobile customers

    Fashion apps

    Retailers roll together shopping and social networking for mobile customers
    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'
    Compton Cricket Club

    Compton Cricket Club

    Portraits of LA cricketers from notorious suburb to be displayed in London
    London now the global money-laundering centre for the drug trade, says crime expert

    Wlecome to London, drug money-laundering centre for the world

    'Mexico is its heart and London is its head'
    The Buddhist temple minutes from Centre Court that helps a winner keep on winning

    The Buddhist temple minutes from Centre Court

    It helps a winner keep on winning
    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate