Victoria Beckham: Dressed for success
Victoria Beckham has released a collection of her greatest hits to celebrate offering her designs online, says Rebecca Gonsalves
You would have to have been living under a rock since July 1996 not to know that before rebranding herself as the designer of some very covetable clothes, Victoria Beckham was once a Spice Girl. As such, Beckham is no stranger to the greatest hits compilation, so it is fitting that to launch e-commerce for her labels today she has chosen to re-release a selection of dresses from her archive.
While Beckham has had her detractors, since she first launched the line for spring/summer 2009 at New York Fashion Week in September 2008 it has not only been lauded by the style press, but according to reports sells particularly well too. Dubbed "Icon", the collection celebrates the body-conscious aesthetic that has come to define Beckham's personal style and designs – the two are inextricably linked after all, as she has made no secret of designing for herself, even going so far as to act as fit model.
"I introduced Icon in response to requests from customers for designs as far back as my first collection," says Beckham, whose site also includes sister line Victoria, Victoria Beckham handbags, sunglasses and denim.
"I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics," she added.
Hand-made in the UK, like all of Beckham's ready-to-wear, the inaugural Icon edit is made up of seven dresses, each of which features a full-length exposed zip at the back and a slim, body-conscious silhouette.
The price tag of Beckham's designs mean that they are undeniably in the reach of an elite few. But alongside e-commerce, the revamped website will feature show footage, documentary content, inspiration and news for those who wish to immerse themselves in the British Fashion Award-winning brand Beckham.
Life & Style blogs
Versace haute couture review: Beautiful evening dresses are some of the loveliest Donatella has ever created
Why you should never make assumptions about people with autism
What supermodels really think about posing in the nude
People all over the world are getting semicolon tattoos to draw attention to mental health
What do the emojis on Snapchat mean?
- 1 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 2 What supermodels really think about posing in the nude
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Black teen in critical condition after store employee 'shoots him for stealing 79-cent pack of cookies'
- 5 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
£25000 - £30000 per annum: Recruitment Genius: The Company is the UK's leading...
£23172 per annum: Recruitment Genius: One of the leading and fastest growing h...
£25000 - £35000 per annum: Recruitment Genius: Are you an experienced Resident...
Negotiable: Recruitment Genius: An In-house Graphic Designer is required to wo...