Why I am the Boden walrus's biggest fan
Who's this handsome beast? He appeared on an envelope I received last week. Happily tearing it open, I assumed it must be a missive from a friend who knows I love a creature. But no, this tusksome fellow was on the outside of a voucher for Boden. I've never bought anything from Boden, but all that could change if this handsome devil was going to appear on T-shirts, shopping bags or even in miniature form on a tea dress.
It's not that mad an idea when you think about the signature Lacoste croc or the penguin that appears on Original Penguin Clothing tops. Although if one associated any animal with Boden, it's got to be founder Johnnie Boden's Jack Russell terrier, Sprout, who clocks in one day a week in the clothing brand's office. Still, where there's a cute line drawing of an animal, there's hope.
I rang the patient folk in the press office to find out more. I discovered the walrus is one of a host of wintry creatures (seals, penguins, polar bears) created by the in-house art team to adorn promotional materials during the dark months. And while my new friend does appear on some clothes (yay!), these are long johns. For little boys. But, as the press officer kindly pointed out, these do go up to age 14 in size so perhaps I'll get to wear my walrus with pride after all...
Life & Style blogs
Reader dilemma: 'Our son is 34 with an IQ of 85, and spends all his time in his room. What will happen to him when we're no longer here?'
Why it matters 26 million people have changed their Facebook profile picture to a rainbow flag
YouTube star Loey Lane hits back at hateful comments about ‘fat girls in bikinis’ and how plus-size women promote obesity
The age of inactivity: How laziness is killing us
What do the emojis on Snapchat mean?
- 2 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 3 Russian officials ban yoga because it's too much like a religious cult
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 Ginger Pride festival to take place next summer, organisers say 'time of bullying gingers is over'
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£18000 - £24000 per annum: Recruitment Genius: An exciting opportunity has ari...
£15000 - £18000 per annum: Recruitment Genius: An On-line Sales & Customer Ser...
£15000 per annum: Recruitment Genius: One of the largest hospitality companies...