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Won’t anyone think of all the other Cara Delevingnes™ after model trademarks her name?


There’s no escaping Cara Delevingne. Walking for all the big designers on the international fashion week catwalks, model of the year at the British Fashion Awards and this month’s Vogue cover star, now the 20-year-old model has registered her name as an official trademark.

The Brit has reportedly trademarked her name against product lines ranging from perfume, handbags and nail files, to umbrellas, key rings and, er, walking sticks.

A trademarked name is an increasingly common move. Kate Moss, Lady Gaga and Victoria Beckham have all done it. Beyoncé and Jay-Z are said to have almost secured their bid to trademark the name of their daughter Blue Ivy having had it rejected last year. But it’s not only celebrities; sometimes it just makes good business sense. Just ask Alan Titchmarsh.