First look: Alexa Chung for Madewell

Britain's most famous it-girl previously tweeted that her second line for the hip clothing brand would be a mix of 1970s and 1990s influences, and now fans can see for themselves in the just-released ad campaign.

In the three visuals released so far, the model and TV presenter wears a blouse printed with palm trees, a long-sleeved lace top with denim hot pants, and a woolen sweater, all set against an Americana roadtrip background.

According to People magazine, the collection was "inspired by girls in bands," staying true to Chung's often festival-esque looks.

The range will become available in stores and online on September 22.

http://www.madewell.com

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