Hollywood actor Ashton Kutcher stars alongside top model Alessandra Ambrosio in Colcci's fall/winter campaign, released via the Brazilian label's Facebook page.
Photographed by Steven Klein, the ads are deemed a big improvement from last season's ads that featured a very oily Gisele Bundchen, but some fans are commenting that the new release looks too much like a Calvin Klein campaign.
Colcci is one of the biggest fashion brands in Brazil, with its fashion shows constituting one of the highlights of each Sao Paulo fashion week, thanks to its star-studded casts.
It is not the first jeans campaign for former professional fashion model Ashton Kutcher, who starred in the Pepe Jeans ads three years ago. Alessandra Ambrosio is best known for her work for lingerie label Victoria's Secret, which has just released its new ' Incredible' bra range.