First look: Eva Mendes stars in Thierry Mugler's Angel ads

French fashion and beauty house Thierry Mugler has signed Eva Mendes to replace Naomi Watts in the campaign for its Angel fragrance.

Mendes, who made waves starring nude in Calvin Klein's Secret Obsession perfume ads, is supposed to add a "sultry" twist to the scent.

"While Naomi Watts' ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes," Mugler said in a statement.

Since Angel's launch in 1992, the company has changed its "faces," which have included Jerry Hall and and Bianca Balti, every few years.