First look: Jennifer Lopez replaces Gwen Stefani in lipstick ads

On the heels of Gwen Stefani's new L'Oréal hair color ads comes the news that fellow singer Jennifer Lopez is now starring in the brand's Infallible Red campaign.

Stefani, who appeared previously in the lipstick ads, now stars in commercials for the beauty giant's Superior Preference hair colors.

In the new visuals, Lopez - who is currently a judge on US TV show American Idol - rocks flaming lips to slicked-back hair and smoky eyes.

The multi-talented entertainer has previously lent her looks to Gillette's Venus razors. Watch the commercial: