First look: Katy Perry channels Sleeping Beauty in new ads

The singer appears in this year's GHD campaign shot by star photographer David LaChapelle.

In what is a match made in over-the-top glamour heaven, the famously outrageous LaChapelle had Perry, known for her wacky fashion and beauty choices, pose in a beauty wonderland. 

Styled in a Sleeping Beauty-inspired set-up, she wakes up in a different era in each of the three images, wearing hairstyles from either the 1950s, '60s, or '70s.

Perry - who previously starred in Proactiv's anti-acne ads - is GHD's new global ambassador, with the hairstyle company sponsoring her ongoing California Dreams tour in return.

Considered the leading hair straightener brand, GHD sells its tools for around $200, while its products retail for $30.

http://www.ghdhair.com

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