First look: Kelly Osbourne for Madonna's fashion line

New fashion darling Kelly Osbourne has taken over from rebellious
Gossip Girl cast member Taylor Momsen as the face of Material Girl, the fashion line by Madonna and her daughter Lourdes.

Osbourne has gone through a considerable transformation, both physically and stylistically, following her appearance on US TV show Dancing with the Stars, turning her into a front row fixture during fashion weeks. Meanwhile, Momsen's popularity shrank due to her alleged rebellious attitude and unpredictability, causing Lourdes to blog that she and her mother were "desperately seeking" a new face for their common fashion line.

Kelly Osbourne, daughter of rocker Ozzy and star of his family's reality TV show The Osbournes, made her chart debut thanks to a cover of Madonna's Papa Don't Preach, maybe fetching her the singer's sympathy.

Material Girl is exclusively sold at US department store Macy's.

Read Lourdes' blog at blog.materialgirlcollection.com.

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