Florence Welch dressed by Gucci during tour, to star in fall campaign
The Florence and the Machine frontwoman has joined the Italian house's roster of spokesmodels.
Gucci's creative head Frida Giannini said in a statement: "When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look.
"This was confirmed when I met her at the Grammys earlier this year. I used one of Florence's songs, 'Hurricane Drunk,' to set the mood for my Autumn/Winter women's show, as she was truly an inspiration for this collection as a modern-day icon with her cinematic allure and powerful presence."
Welch, who will also be the face of the label's fall/winter campaign, added: "I was extremely flattered when I heard that Frida's collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour..."
Tour partnerships between design brands and musicians are very common in fashion: well-known examples are Dolce & Gabbana, who have been working closely with Kylie Minogue for years, or Giorgio Armani, who outfitted Lady Gaga during her world tour last year.
The US tour started Thursday in Manchester, TN. For full tour dates, visit http://florenceandthemachine.net.
Life & Style blogs
Nobel Peace prize winner Albert Schweitzer once quipped: “Happiness is nothing more than good health...
Many years ago, I lost nearly all my upper frequency hearing as a result of military action. What pr...
Plus live in a folly tower and Towcester growth
- 1 British business: We need to stay in the European Union - or risk losing up to £92bn a year
- 2 You thought Ryanair's attendants had it bad? Wait 'til you hear about their pilots
- 3 Sam Wallace: The second coming of Mourinho will be a reunion that can only end in tears
- 4 Civil partnerships amendment 'could wreck' gay marriage Bill, Government sources warn
- 5 It’s official: thanks to Stephen Hawking's Israel boycott, anti-Semitism is no more
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.
£23000 - £27000 per annum + Uncapped bonus + leading benefits: Randstad Educat...
£90 - £130 per day: Randstad Education Southampton: Randstad Education are loo...
£90 - £130 per day: Randstad Education Southampton: Randstad Education Southam...
£65 - £100 per annum: Randstad Education London: We are currently looking for ...