French fashion house Chanel announced June 29 that its newsfeed is now available in simplified Chinese.

The move comes amid the label's growing interest in the market, including head designer Karl Lagerfeld's decision to show his annual Maison d'Arts collection in Shanghai last year. (Dior followed with this year's cruise collection, and Prada staged a short film there to promote its men's spring/summer collection.)

Chinese fans of the Chanel brand can now keep up with behind-the-scenes photos and reports, Lagerfeld's short films, fashion shows, and editorials, and of course the label's latest campaigns and products at