Ready to Wear: Everyone should be exposed to the most innovative fashion shows
At the end of last month, the New York Times ran an article begging the question, “Are trends passé”? According to fashion blogger Garance Doré, “they are not as they used to be – the days when things were 'in' or 'out' are long gone”. And that's true: in a saturated market, there's something for everyone, which makes economic, if not always creatively inspiring, sense.
Robert Burke, one time fashion director of Bergdorf Goodman, meanwhile, argued that until the Noughties, the looks of the forthcoming season were communicated via fashion editors and buyers who attended the international collections staged behind closed doors. He could have added that all of those present were required to sign forms promising that they would not pass on information or images from the shows in question that might in any way aid and abet any copycats. How times have changed.
Brands from Prada to Topshop allow instant access to their shows (the latter recently announced it would live stream its spring/summer 2013 collection only days from now for the first time; Prada has done so for the past two seasons). And so, anyone can catch a glimpse of clothes that won't go on sale for months and at the same time as the privileged few. Burberry has taken this concept one step further. At London Fashion Week six months ago, it tweeted looks from its forthcoming collection even before they made the runway.
Only a dinosaur would argue that mass exposure of the most innovative fashion is a bad thing. Far from it, it enriches and inspires. That said, and I declare a vested interest here, the raison d'être of covering fashion in individual titles – newspapers, magazines and online publications included – lies in the way it is edited. The savvy consumer – and the number of these is ever increasing – doesn't need to be told what to wear or how to wear it. That's just patronising. But there will always be trends and she (and indeed he) knows who to trust to identify these whether she wants to buy, browse or even just balk at them.
Life & Style blogs
The high-powered dream team trying to create a stiletto shoe as comfy as a trainer
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
Apple MacBook review: preposterously thin and extravagantly attractive, this is the best-designed laptop Apple has ever made
UK skin cancer statistics 'shocking' as sun-worshippers ignore the dangers of exposure
What do the emoji on Snapchat mean?
- 1 Which country would be hardest to invade?
- 2 Indonesia executions: Death row British grandmother Lindsay Sandiford will refuse to wear a blindfold when she faces firing squad
- 3 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 How the language you speak changes your view of the world
- 5 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...