French beauty labels team up to create 'eco' products
Wednesday 14 October 2009
Premium Beauty News reports that a new partnership to foster sustainable beauty has been formed, with its first result, an "integrally ecodesigned dermo-cosmetic skincare named Naya" coming out soon.
From the ingredients to manufacturing and packaging, the five companies -- SGD, Strand Cosmetics Europe, VPI, Wauters, and Extrême Paris -- have done everything one can think of to reduce their product's environmental footprint.
Strand Cosmetics was in charge of the eco-formulation of the cream, selecting the raw materials, while SGD, VPI and Wauters catered for the packaging: so-called 'infinite glass' (100% recyclable glass), green printing methods, vegetable inks, recycled caps, and 'tree-free' board made of sugar cane residues, linen and hemp were used to guarantee sustainability.
Finally, the design agency Extrême Paris thought up a marketing strategy for Naya, which will be launched during the Luxe Pack trade show in Monaco later this month.
The move follows an industry shake-up, with beauty professionals teaming up to officially support sustainable practices. Just last month, a new series of international summits to help promote 'ethical' products, the Sustainable Cosmetics Summit, was announced. The first summit, organized by Organic Monitor, will take place in Frankfurt in November.
Life & Style blogs
Watch what happened when food critics were unknowingly served McDonald's
Manuel Noriega fails in bid to sue Call of Duty makers for using his likeness in video game
Sex with more than 20 women 'reduces risk of prostate cancer'
Six months on bail – for being sent spoof video of a ‘tiger’ having sex, that was really a man in a tiger suit
The post-porn wave: why some young people are shunning videos of misogynistic sex
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Number of global billionaires has doubled since the financial crisis
- 3 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
- 4 Of course, teenage girls need role models – but not like beauty vlogger Zoella
- 5 North Korean officials 'publicly executed for watching South Korean soap operas'
£60 - £65 per day: Randstad Education Leicester: Randstad Education Leicester ...
Negotiable: Randstad Education Cambridge: KS2 Teacher needed in Peterborough a...
£70 - £75 per day: Randstad Education Group: SEN Learning Support Assistants n...
Negotiable: Randstad Education Cambridge: Primary Teachers needed in Cambridge...