Premium Beauty News reports that a new partnership to foster sustainable beauty has been formed, with its first result, an "integrally ecodesigned dermo-cosmetic skincare named Naya" coming out soon.
From the ingredients to manufacturing and packaging, the five companies -- SGD, Strand Cosmetics Europe, VPI, Wauters, and Extrême Paris -- have done everything one can think of to reduce their product's environmental footprint.
Strand Cosmetics was in charge of the eco-formulation of the cream, selecting the raw materials, while SGD, VPI and Wauters catered for the packaging: so-called 'infinite glass' (100% recyclable glass), green printing methods, vegetable inks, recycled caps, and 'tree-free' board made of sugar cane residues, linen and hemp were used to guarantee sustainability.
Finally, the design agency Extrême Paris thought up a marketing strategy for Naya, which will be launched during the Luxe Pack trade show in Monaco later this month.
The move follows an industry shake-up, with beauty professionals teaming up to officially support sustainable practices. Just last month, a new series of international summits to help promote 'ethical' products, the Sustainable Cosmetics Summit, was announced. The first summit, organized by Organic Monitor, will take place in Frankfurt in November.Reuse content