Glowing teeth video set to spark trend

Teeth that flash in the dark may not be a teen trend in Japan just yet - despite what some over-excited bloggers have claimed - but the inventors of LED lights as mouth jewelry have been so taken aback at the interest in their project that they plan to start marketing the gadgets in the near future.

What started out as an art-meets-technology experiment by lighting designers Motoi Ishibashi and Daito Manabe was snapped up as an advertising opportunity by Laforet Harajuku, a clothing store in Tokyo's most fashionable district.

The ad campaign, in the store's main window, involved images of dozens of young men and women with teeth that glow different colors. In a TV commercial, models danced with their eyes closed and smiles flickering different colours.

"The reaction from passers-by to the images is that they are cool," store spokesman Takahiro Yoshida told Relaxnews. "Young people in Japan like new kinds of fashion and they say this is unique."

Motoi said he had been inspired by a video of LED Throwies, the small lights that can be affixed to magnets and thrown onto metal surfaces, looking like neon graffiti.

The ad campaign was quickly seized upon by bloggers, with Nick Bilton of the New York Times claiming in a column on January 21 on Gainseville.com that the new "fashionable accessories for your teeth" are "quickly becoming a sought after accessory."

Manabe used Twitter to reveal that he had received many inquiries from reporters asking about the new fashion movement among schoolgirls for glowing teeth, but had to disappoint them by revealing that the trend does not exist.

But it will.

"We want to produce these teeth lights commercially and hope to be able to do that in the next two months or so," Manabe told Relaxnews. "We think people who are going to parties will want to wear them, or young people when they go to a music festival or club."

In the videos released to date, a single computer controlled the changing colors for all the models, but individual wearers will be able to pre-program the colors they want the lights to be or the speed at which they change color.

The documentary on what and why:
http://www.youtube.com/watch?v=6JaR0H0aqbo

The TV advert for La Foret:

http://www.youtube.com/watch?v=B4rj0GzY77Y

Manabe's website:
http://www.daito.ws/weblog/

JR

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Accounts Assistant - Fixed Term Contract - 6 Months

    £15000 per annum: Recruitment Genius: One of the largest hospitality companies...

    Recruitment Genius: Electricians - Fixed Wire Testing

    £28000 - £32000 per annum: Recruitment Genius: As a result of significant cont...

    Recruitment Genius: Customer Service Advisor

    £16575 - £19000 per annum: Recruitment Genius: An excellent opportunity is ava...

    Recruitment Genius: Senior Digital Marketing Executive

    £30000 - £35000 per annum: Recruitment Genius: This leading and innovative con...

    Day In a Page

    How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

    How to stop an asteroid hitting Earth

    Would people cooperate to face a global peril?
    Just one day to find €1.6bn: Greece edges nearer euro exit

    One day to find €1.6bn

    Greece is edging inexorably towards an exit from the euro
    New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

    'Iron Man' augmented reality technology could become reality

    Holographic projections would provide extra information on objects in a person's visual field in real time
    Sugary drinks 'are killing 184,000 adults around the world every year'

    Sugary drinks are killing 184,000 adults around the world every year

    The drinks that should be eliminated from people's diets
    Pride of Place: Historians map out untold LGBT histories of locations throughout UK

    Historians map out untold LGBT histories

    Public are being asked to help improve the map
    Lionel, Patti, Burt and The Who rock Glasto

    Lionel, Patti, Burt and The Who rock Glasto

    This was the year of 24-carat Golden Oldies
    Paris Fashion Week

    Paris Fashion Week

    Thom Browne's scarecrows offer a rare beacon in commercial offerings
    A year of the caliphate:

    Isis, a year of the caliphate

    Who can defeat the so-called 'Islamic State' – and how?
    Marks and Spencer: Can a new team of designers put the spark back into the high-street brand?

    Marks and Spencer

    Can a new team of designers put the spark back into the high-street brand?
    'We haven't invaded France': Italy's Prime Minister 'reclaims' Europe's highest peak

    'We haven't invaded France'

    Italy's Prime Minister 'reclaims' Europe's highest peak
    Isis in Kobani: Why we ignore the worst of the massacres

    Why do we ignore the worst of the massacres?

    The West’s determination not to offend its Sunni allies helps Isis and puts us all at risk, says Patrick Cockburn
    7/7 bombings 10 years on: Four emergency workers who saved lives recall the shocking day that 52 people were killed

    Remembering 7/7 ten years on

    Four emergency workers recall their memories of that day – and reveal how it's affected them ever since
    Humans: Are the scientists developing robots in danger of replicating the hit Channel 4 drama?

    They’re here to help

    We want robots to do our drudge work, and to look enough like us for comfort. But are the scientists developing artificial intelligence in danger of replicating the TV drama Humans?
    Time to lay these myths about the Deep South to rest

    Time to lay these myths about the Deep South to rest

    'Heritage' is a loaded word in the Dixie, but the Charleston killings show how dangerous it is to cling to a deadly past, says Rupert Cornwell
    What exactly does 'one' mean? Court of Appeal passes judgement on thorny mathematical issue

    What exactly does 'one' mean?

    Court of Appeal passes judgement on thorny mathematical issue