Good skin comes with a good conscience this Earth Day
Thursday 21 April 2011
Kiehl's, Aveda, and Origins have launched products in honor of Earth Day, April 22.
Über-popular skincare brand Kiehl's celebrates not only Earth Day but also its 160th anniversary this year and has teamed up with actors Michael C. Hall and Chloë Sevigny on the occasion: both have designed limited-edition labels for its Rare Earth Deep Pore Cleansing Masque ($23), whose proceeds will go to the Waterkeeper Alliance, a charity that works against water pollution.
Ever-green Aveda has also launched a limited-edition range, but not of skincare this time: its lavender-infused Light the Way Earth Month candles ($12 each), available through the end of the month, benefit efforts for clean drinking water in developing countries.
Some beauty retailers such as Sephora are hosting in-store events on Earth Day itself: at its Fifth Avenue location in New York, for instance, customers can get a makeover by beauty guru Josie Maran, shop eco-friendly fashion by Edun, and receive green product freebies.
In addition, Josie Maran will give $1 to the Women's Earth Alliance for everyone who "like"s the Josie Maran Argan Oil page on Sephora.com through May.
Finally, Origins has a real treat reserved for its shoppers: on Earth Day, head to its website to print out a voucher and take it to a store near you to receive a free bottle of one of its cleansers. A limited-edition graffiti design will grace the packaging that was derived from 100 percent recycled plastics.
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