Hong Kong shows off latest in eyewear designs

Everything from nature to world landmarks have been cited as the inspiration behind the award winners of this year's Hong Kong Eyewear Design Competition.

The event - now in its 12th year - is held to help drum up support for the November 3-5 Hong Kong Optical Fair ( http://hkopticalfair.hktdc.com), which bills itself among the region's largest, alongside the International Optical Fair Tokyo ( http://www.ioft.jp).

Hong Kong is the world's third-largest exporter of optical goods after Italy and the United States with exports of spectacles, lenses and frames collecting HK$9.13 billion (842 million euros) over the first eight months of the year - a rise of 16 percent over the same period last year.

But the city has been keen to show it's more than just a manufacturing base - and to promote its more creative industries, such as design.
This year's eyewear competition saw a special Grand Award and a Greatest Creativity Award handed to Bo Bo Lai of OKIA Optical Company Ltd who said her "Lashes-Fly" sunglasses were designed for "lovers of natural beauty who seldom wear make-up."

Szeto Ka-ki's "La Tour Eiffel" were meanwhile described as a pair of sunglasses designed to "reflect the shadow of the Eiffel Tower under the sun."

The 10 winning entries and the 14 finalists in the competition whill be on display during the Hong Kong Optical Fair, which this year will feature 550 exhibitors from 21 countries and regions.

Last year the event attracted more than 10,000 visitors from 96 countries and regions.

The fair's "Brand Name Gallery" will feature more than 80 brands from 19 countries and regions, while industry seminars will also be held as part of the eighth Hong Kong Optometric Conference on the second day of the fair.

Hong Kong Optical Fair
November 3-5
Hong Kong Convention and Exhibition Centre
http://hkopticalfair.hktdc.com

MS

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