Welcome to the new Independent website. We hope you enjoy it and we value your feedback. Please contact us here.

Is Sofia Coppola directing the new Dior fragrance ad?

Her commercial for Miss Dior Chérie, which premiered a few years back, is still a favorite of beauty and fashion fans, and it looks as if Dior wants to repeat this success.

Filmmaker Sofia Coppola was spotted shooting with Natalie Portman (the new face of Dior perfumes) in Paris this week, prompting rumors that Coppola is the creative force behind the luxury label's new fragrance campaign.

Coppola has previously starred in ads for fellow LVMH brand, Louis Vuitton, whose creative director, Marc Jacobs she is close friends with. She even designed a handbag and shoe range for the brand.

This 'fashion cred' together with the popularity of her first Dior fragrance ad make this campaign one to look out for. More details are sure to be released soon.