iStyle: Full-throttle fashion

The British brand Belstaff’s impressive new flagship store in London pays homage to  its biker roots, says Rebecca Gonsalves

Whether the thought of speeding around on two wheels fills you with exhilaration or dread, it’s hard to deny that in fashion terms there is something inherently cool about motorcycle detailing. Translated to denim and wool as well as tough-guy leather biker jackets, moto-inspired quilting, zips and hardware are touches that are perennially in fashion’s fast lane.

Since its relaunch for autumn/winter 2012, Belstaff stands with the big boys of British heritage – Burberry and Barbour – capitalising on its petrol-fuelled past to create a vision for the modern explorer – albeit one with deep pockets – funded by Swiss luxury group Labelux, Tommy Hilfiger and businessman Harry Slatkin.

Founded in Staffordshire in 1924, the brand became renowned for producing waterproof jackets for motorcyclists. Now headquartered in London and New York, the biker heritage remains but the offering is much more luxurious and fashion-led. Last night, Belstaff launched its new flagship on London’s New Bond Street with a cocktail party and motorbike parade. “I remember walking around London while we were closing the deal to buy Belstaff,” reminisces Slatkin, who is now CEO. “I walked Bond, New Bond and Sloane streets thinking of the most appropriate place to relaunch Belstaff and reinforce its British heritage. I stumbled past an enormous empty building and knew we had found Belstaff’s home.”

The brand’s heritage is celebrated in an exclusive range of vintage jackets from the Fifties to Seventies that have been carefully restored to their former glory. “So many of my friends, including fashion designers, collect vintage Belstaff pieces,” says Slatkin. “Ralph Lauren sells our vintage jackets, so I thought it was high time we actually offered the amazing vintage pieces.”

Belstaff’s original waxed cotton cloth is the focus of the current collection. “We have always embraced the waxed cotton,” says Slatkin. “We are a moto brand and everything we do relates back in some way to those roots – not everyone who shops Belstaff rides a bike or races a car, but that is the spirit of the brand.”

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Buttoned up: Ryan Reynolds with Helen Mirren in ‘Woman in Gold’
filmFor every box-office smash in his Hollywood career, there's always been a misconceived let-down. Now he says it's time for a reboot
News
people
News
Actress Julianne Moore wins the Best Actress in a Leading Role Award for 'Still Alice' during the 87th Annual Academy Awards in Hollywood, California
people
Sport
Ross Barkley
footballPaul Scholes says it's time for the Everton playmaker to step up and seize the England No 10 shirt
News
'We will fix it': mice in the 1970s children’s programme Bagpuss
science
Life and Style
2 Karl Lagerfeld and Choupette
fashion
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Customer Service Executive

    £18000 - £22000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Retail Buyer / Ecommerce Buyer

    £30000 - £35000 per annum: Recruitment Genius: Working closely with the market...

    Recruitment Genius: Sales Executive - CAD Software Solutions Sales

    £20000 - £50000 per annum: Recruitment Genius: A reputable company, famed for ...

    Ashdown Group: Client Accountant Team Manager - Reading

    Negotiable: Ashdown Group: The Ashdown Group has been engaged by a highly resp...

    Day In a Page

    War with Isis: Iraq declares victory in the battle for Tikrit - but militants make make ominous advances in neighbouring Syria's capital

    War with Isis

    Iraq declares victory in the battle for Tikrit - but militants make make ominous advances in neighbouring Syria
    Scientists develop mechanical spring-loaded leg brace to improve walking

    A spring in your step?

    Scientists develop mechanical leg brace to help take a load off
    Peter Ackroyd on Alfred Hitchcock: How London shaped the director's art and obsessions

    Peter Ackroyd on Alfred Hitchcock

    Ackroyd has devoted his literary career to chronicling the capital and its characters. He tells John Walsh why he chose the master of suspense as his latest subject
    Ryan Reynolds interview: The actor is branching out with Nazi art-theft drama Woman in Gold

    Ryan Reynolds branches out in Woman in Gold

    For every box-office smash in Ryan Reynolds' Hollywood career, there's always been a misconceived let-down. It's time for a rethink and a reboot, the actor tells James Mottram
    Why Robin Williams safeguarded himself against a morbid trend in advertising

    Stars safeguard against morbid advertising

    As film-makers and advertisers make increasing posthumous use of celebrities' images, some stars are finding new ways of ensuring that they rest in peace
    The UK horticulture industry is facing a skills crisis - but Great Dixter aims to change all that

    UK horticulture industry facing skills crisis

    Great Dixter manor house in East Sussex is encouraging people to work in the industry by offering three scholarships a year to students, as well as generous placements
    Hack Circus aims to turn the rule-abiding approach of TED talks on its head

    Hack Circus: Technology, art and learning

    Hack Circus aims to turn the rule-abiding approach of TED talks on its head. Rhodri Marsden meets mistress of ceremonies Leila Johnston
    Sevenoaks is split over much-delayed decision on controversial grammar school annexe

    Sevenoaks split over grammar school annexe

    If Weald of Kent Grammar School is given the go-ahead for an annexe in leafy Sevenoaks, it will be the first selective state school to open in 50 years
    10 best compact cameras

    A look through the lens: 10 best compact cameras

    If your smartphone won’t quite cut it, it’s time to invest in a new portable gadget
    Paul Scholes column: Ross Barkley played well against Italy but he must build on that. His time to step up and seize that England No 10 shirt is now

    Paul Scholes column

    Ross Barkley played well against Italy but he must build on that. His time to step up and seize that England No 10 shirt is now
    Why Michael Carrick is still proving an enigma for England

    Why Carrick is still proving an enigma for England

    Manchester United's talented midfielder has played international football for almost 14 years yet, frustratingly, has won only 32 caps, says Sam Wallace
    Tracey Neville: The netball coach who is just as busy as her brothers, Gary and Phil

    Tracey Neville is just as busy as her brothers, Gary and Phil

    The former player on how she is finding time to coach both Manchester Thunder in the Superleague and England in this year's World Cup
    General Election 2015: The masterminds behind the scenes

    The masterminds behind the election

    How do you get your party leader to embrace a message and then stick to it? By employing these people
    Machine Gun America: The amusement park where teenagers go to shoot a huge range of automatic weapons

    Machine Gun America

    The amusement park where teenagers go to shoot a huge range of automatic weapons
    The ethics of pet food: Why are we are so selective in how we show animals our love?

    The ethics of pet food

    Why are we are so selective in how we show animals our love?