iStyle: Resort to the web
Forget trawling shops for holidaywear with this new crop of specialist e-tailers, says Emma Akbareian
Wednesday 24 July 2013
For many, the annual search for swimwear has become something of a Herculean task. Finding beachwear can be a tricky endeavour at the best of times and now shoppers have to contend with stores dropping their best summer stock as early as February with most pieces boasting slashed prices by June. Add the trauma of navigating sweaty changing rooms with harsh lighting and unflattering mirrors and it’s no surprise that online stores are popping up to make the experience an infinitely more pleasant experience.
The latest name on the digital block is B London Boutique, an online version of the newly opened store in Barnes, west London, that specialises in luxury beachwear with a carefully edited selection from high-end brands including Melissa Odabash, Vix and Villebrequin. It also stocks Maslin & Co the beach accessories specialist brand whose zebra-hide shaped towel has become a favourite among those whose holiday snaps resemble a glossy travel mag. It offers beauty, too, aiming to provide a one-stop shop for those holiday needs.
Marie France Van Damme is another newcomer to the resort-wear market. The designer’s site features a covetable selection of beachwear created to take you straight from a poolside sun lounger to an evening in a cocktail bar without the need for an outfit change. Swimwear is characterised by a glamorous palette of metallic shades and cover-ups are made from luxurious chiffon silk.
Finally, Myhibi.com was dreamt up rather fittingly on a beach in Goa. In addition to selling the site’s own label Hibiscus, there’s a thoughtfully curated selection of guest designers including Rachel Ruddick, Mimi Berry and Pistol Panties. Swimsuits and sarongs are the obvious choice for beachwear but this site also excels in all manner of accoutrements from tie-dye bags to pretty shell jewellery.
Sales of the tablet are set to fall again, say analysts
World's most lethal spider found under a bunch of bananas
I Am Bread could actually be a challenging and nuanced title
Company decides to go for simply scary after criticising other sites for 'creepy and targeted' advertising
Footage shot by a passerby shows moment an ill man was carried out of his burning home
Peter Biaksangzuala died from his injuries in hospital on Sunday
Life & Style blogs
Soylent: Could a slug of nutritionally engineered sludge ever replace the leisurely meal?
Jeremy Hunt tells nurses 'path to lower cost is the same as the path to safer care'
Cara Delevingne photographed naked by Mario Testino for Allure magazine
Dear young men: The old stereotypes of what it is to be a 'man' are a load of rubbish
What lies beneath La Perla's 60 years of luxury lingerie?
- 1 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 2 Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
- 3 Star Wars memorabilia called a 'bit of plastic' on Antiques Roadshow by Fiona Bruce valued at £50,000
- 4 Meet Thea, Norway's 12-year-old child bride
- 5 Russell Brand might seem like a sexy revolutionary worth getting behind, but he will only fail his fans
£110 - £130 per day + TBA: Randstad Education Reading: Geography Teacher neede...
£50 - £70 per day: Randstad Education Preston: This role has arisen due to inc...
£110 - £130 per day + Competitive rates of pay: Randstad Education Reading: Bu...
£50 - £60 per day: Randstad Education Preston: The RoleDue to demand we are cu...