iStyle: Resort to the web
Forget trawling shops for holidaywear with this new crop of specialist e-tailers, says Emma Akbareian
Wednesday 24 July 2013
For many, the annual search for swimwear has become something of a Herculean task. Finding beachwear can be a tricky endeavour at the best of times and now shoppers have to contend with stores dropping their best summer stock as early as February with most pieces boasting slashed prices by June. Add the trauma of navigating sweaty changing rooms with harsh lighting and unflattering mirrors and it’s no surprise that online stores are popping up to make the experience an infinitely more pleasant experience.
The latest name on the digital block is B London Boutique, an online version of the newly opened store in Barnes, west London, that specialises in luxury beachwear with a carefully edited selection from high-end brands including Melissa Odabash, Vix and Villebrequin. It also stocks Maslin & Co the beach accessories specialist brand whose zebra-hide shaped towel has become a favourite among those whose holiday snaps resemble a glossy travel mag. It offers beauty, too, aiming to provide a one-stop shop for those holiday needs.
Marie France Van Damme is another newcomer to the resort-wear market. The designer’s site features a covetable selection of beachwear created to take you straight from a poolside sun lounger to an evening in a cocktail bar without the need for an outfit change. Swimwear is characterised by a glamorous palette of metallic shades and cover-ups are made from luxurious chiffon silk.
Finally, Myhibi.com was dreamt up rather fittingly on a beach in Goa. In addition to selling the site’s own label Hibiscus, there’s a thoughtfully curated selection of guest designers including Rachel Ruddick, Mimi Berry and Pistol Panties. Swimsuits and sarongs are the obvious choice for beachwear but this site also excels in all manner of accoutrements from tie-dye bags to pretty shell jewellery.
Life & Style blogs
Reader dilemma: 'Our son is 34 with an IQ of 85, and spends all his time in his room. What will happen to him when we're no longer here?'
Why it matters 26 million people have changed their Facebook profile picture to a rainbow flag
YouTube star Loey Lane hits back at hateful comments about ‘fat girls in bikinis’ and how plus-size women promote obesity
The age of inactivity: How laziness is killing us
What do the emojis on Snapchat mean?
- 1 Reader dilemma: 'Our son is 34 with an IQ of 85, and spends all his time in his room. What will happen to him when we're no longer here?'
- 2 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 3 Russian officials ban yoga because it's too much like a religious cult
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 Ginger Pride festival to take place next summer, organisers say 'time of bullying gingers is over'
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£18000 - £24000 per annum: Recruitment Genius: An exciting opportunity has ari...
£15000 - £18000 per annum: Recruitment Genius: An On-line Sales & Customer Ser...
£15000 per annum: Recruitment Genius: One of the largest hospitality companies...