Jimmy Choo to sell perfume along with stilettos
Tuesday 26 October 2010
Not content with just selling stilettos, high-end shoe label Jimmy Choo is making its first foray into the fragrance industry.
Tamara Mellon, the founder and chief creative officer of Jimmy Choo, unveiled the new scent for women during a press event in London on October 22. She told the audience that the move into perfumes was a natural one. "I wanted to do a fragrance from the beginning of Jimmy Choo. I want to accessorize a woman completely."
The fragrance - with top notes of pear nectar and sweet italian orange mixed with tiger orchid and Indonesian patchouli - was composed by perfumer Olivier Polge of International Flavors & Fragrances and created by Inter Parfums, which also distributes Burberry, Lanvin and Paul Smith scents. It is simply titled Jimmy Choo.
The product will launch worldwide in Febuary 2011, along with a matching body lotion and shower gel. An eau de toilette version will also be available for sale in select global markets. Price points are as follows for the Jimmy Choo Eau de parfum: £39 (40 ml), £49 (60 ml), and £68 (100 ml).
Jimmy Choo isn't the sole footwear label to debut a signature scent. French shoemaker Roger Vivier, whose creations have been worn by Jackie Kennedy, Josephine Baker and Grace Kelly, unveiled five signature scents for women this past October. The eau de toilette scents - iris, neroli, rose, sandalwood and amber - retail at 145 euros for 50 ml and are available at all Roger Vivier boutiques worldwide.
Life & Style blogs
Kanye West's Yeezy Boost trainers: All you need to know ahead of the UK launch
Majority of UK women don't bathe or take a shower daily
This is what it's like to be dead, according to a guy who died for a bit
Brit Awards 2015: Red carpet round up, from Paloma Faith to Ed Sheeran
The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
- 1 Scarlett Johansson new band 'already hit with legal complaint' from another The Singles
- 2 Husband and wife die holding hands within hours of each other after 67 years of marriage
- 3 What color is The Dress, white and gold or blue and black? An eyewitness gives a definitive answer
- 4 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
- 5 'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
£50000 - £65000 per annum + bonus and benefits: Ashdown Group: Dynamics Expert...
£38000 - £48000 per annum + benefits: Ashdown Group: Marketing Manager/Senior ...
£35000 - £45000 per annum: Recruitment Genius: Fully qualified electricians re...
£25000 - £30000 per annum: Ashdown Group: Junior Business Systems Analyst role...