Jonathan Saunders to design for Escada
Friday 03 December 2010
London-based designer Jonathan Saunders is collaborating with the German fashion house Escada on a capsule collection that will launch at Escada and Escada Sport stores worldwide in November 2011.
The BFC/ Vogue Fashion Fund nominee will design approximately 20 pieces, comprising leather accessories, for Escada Sport's Resort 2012 collection. The pieces will be unveiled at presentations in London and Paris next June.
Launched in 1994, Escada Sport is the label's signature luxury sportswear collection. Comprised of ultra-wearable fabrics and Escada's penchant for vibrant color, it is the more casual counterpart to the brand's main line. "I think it's a great fit as the line is about cool femininity, relaxed chic, modern shapes and color," Saunders said.
Founded by Margaretha and Wolfgang Ley in 1976 in Munich, Escada attracted shoppers with its distinctive creations featuring unusual and unexpected combinations of colors and patterns. But the company fell on hard times in recent years and filed for bankruptcy in 2009. Megha Mittal, the daughter-in-law of billionaire steel magnate Lakshmi Mittal, acquired the beleaguered German fashion house last year and has implemented several strategic moves to revive the company. Among them is this latest headline-grabbing collaboration with Saunders.
The Scotland-born Saunders graduated from the prestigious Glasgow School of Art and Central Saint Martins in London. His eponymous label, which was launched five years ago, is carried at upscale department stores like Bergdorf Goodman, Lane Crawford, Harrods, and Selfridges. The fashion darling of the moment, Saunders is no stranger to collaborations. He has previously rolled out one-off collections for Target and Topshop and most recently, created several pieces for the French mail order catalogue 3 Suisses' spring 2011 collection.
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