The cult skincare brand has teamed up with the "godfather of street style blogs" Scott Schuman aka The Sartorialist for a Father's Day-friendly campaign.
Much has been written about Schuman, but it is a little-known fact that he took his first steps as a street style photographer taking pictures of his daughters at a playground in New York.
For Kiehl's, he went back to that very same playground, shooting fathers with their kids for an "awww"-inducing photo series that is similar to a campaign released by competing brand Dove last year.
But thanks to hipster authority Schuman, Kiehl's can take it one step further, also launching a limited-edition men's grooming bag, filled with the blogger's favorite products of the brand, including Facial Fuel face wash and moisturizer, lip balm, shaving cream, and a scrub soap.
The bag is available for $55.50 at selected Kiehl's stores and online.
Watch a behind-the-scenes video of the campaign shoot at http://youtu.be/du26lUGhlEg.