Kiehl's taps fathers and their kids for Father's Day
Friday 10 June 2011
The cult skincare brand has teamed up with the "godfather of street style blogs" Scott Schuman aka The Sartorialist for a Father's Day-friendly campaign.
Much has been written about Schuman, but it is a little-known fact that he took his first steps as a street style photographer taking pictures of his daughters at a playground in New York.
For Kiehl's, he went back to that very same playground, shooting fathers with their kids for an "awww"-inducing photo series that is similar to a campaign released by competing brand Dove last year.
But thanks to hipster authority Schuman, Kiehl's can take it one step further, also launching a limited-edition men's grooming bag, filled with the blogger's favorite products of the brand, including Facial Fuel face wash and moisturizer, lip balm, shaving cream, and a scrub soap.
The bag is available for $55.50 at selected Kiehl's stores and online.
Watch a behind-the-scenes video of the campaign shoot at http://youtu.be/du26lUGhlEg.
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