Levi's opens online store in China

US jeanswear giant Levi Strauss and Co has opened an Internet store on China's largest retail website Taobao as it seeks to grab a share of the fast growing online consumer market.

"Levi's launched their flagship online store in China on the Taobao Mall platform a few days ago," a spokeswoman for Chinese e-commerce giant Alibaba Group, which owns Taobao, told AFP.

More than 200 products are available and Levi's plans to launch exclusive online-only styles, she said.

Taobao Mall is a business-to-consumer platform operated by Taobao, which also provides a consumer-to-consumer service.

E-commerce has been expanding in China as more companies set up online stores to cut costs and improve efficiency.

Levi's is the latest foreign clothing brand to target the country's Internet market, which now has 457 million web users.

Sportswear giant Adidas has opened a flagship online store on Taobao along with US clothing retailer Gap and Japan's Uniqlo.

Levi's has more than 500 outlets in China. The company in August launched a new brand "dENiZEN" targeting young consumers in China and other Asian markets.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Senior Solution Architect - Contract

    £500 - £600 per day: Recruitment Genius: A Senior Solution Architect is requir...

    360 Resourcing Solutions: Export Sales Coordinator

    £18k - 20k per year: 360 Resourcing Solutions: ROLE: Export Sales Coordinato...

    Recruitment Genius: B2B Telesales Executive - OTE £35,000+

    £20000 - £35000 per annum: Recruitment Genius: The largest developer of mobile...

    SThree: Talent Acquisition Consultant

    £22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...

    Day In a Page

    Lionel, Patti, Burt and The Who rock Glasto

    Lionel, Patti, Burt and The Who rock Glasto

    This was the year of 24-carat Golden Oldies
    Paris Fashion Week

    Paris Fashion Week

    Thom Browne's scarecrows offer a rare beacon in commercial offerings
    A year of the caliphate:

    Isis, a year of the caliphate

    Who can defeat the so-called 'Islamic State' – and how?
    Marks and Spencer: Can a new team of designers put the spark back into the high-street brand?

    Marks and Spencer

    Can a new team of designers put the spark back into the high-street brand?
    'We haven't invaded France': Italy's Prime Minister 'reclaims' Europe's highest peak

    'We haven't invaded France'

    Italy's Prime Minister 'reclaims' Europe's highest peak
    Isis in Kobani: Why we ignore the worst of the massacres

    Why do we ignore the worst of the massacres?

    The West’s determination not to offend its Sunni allies helps Isis and puts us all at risk, says Patrick Cockburn
    7/7 bombings 10 years on: Four emergency workers who saved lives recall the shocking day that 52 people were killed

    Remembering 7/7 ten years on

    Four emergency workers recall their memories of that day – and reveal how it's affected them ever since
    Humans: Are the scientists developing robots in danger of replicating the hit Channel 4 drama?

    They’re here to help

    We want robots to do our drudge work, and to look enough like us for comfort. But are the scientists developing artificial intelligence in danger of replicating the TV drama Humans?
    Time to lay these myths about the Deep South to rest

    Time to lay these myths about the Deep South to rest

    'Heritage' is a loaded word in the Dixie, but the Charleston killings show how dangerous it is to cling to a deadly past, says Rupert Cornwell
    What exactly does 'one' mean? Court of Appeal passes judgement on thorny mathematical issue

    What exactly does 'one' mean?

    Court of Appeal passes judgement on thorny mathematical issue
    E L James's book Grey is a reminder of how the phenomenon of the best-seller works

    Grey is a reminder of how the phenomenon of the best-seller works

    It's hard to understand why so many are buying it – but then best-selling was ever an inexact science, says DJ Taylor
    Behind the scenes of the world's most experimental science labs

    World's most experimental science labs

    The photographer Daniel Stier has spent four years gaining access to some of the world's most curious scientific experiments
    It's the stroke of champions - so why is the single-handed backhand on the way out?

    Single-handed backhand: on the way out?

    If today's young guns wish to elevate themselves to the heights of Sampras, Graf and Federer, it's time to fire up the most thrilling shot in tennis
    HMS Saracen: Meeting the last survivor of a submarine found 72 years after it was scuttled

    HMS Saracen

    Meeting the last survivor of a submarine found 72 years after it was scuttled
    7/7 bombings 10 years on: Martine Wright lost both legs in the attack – she explains how her experience since shows 'anything is possible'

    7/7 bombings 10 years on

    Martine Wright lost both legs in the attack – she explains how her experience since shows 'anything is possible'