London Fashion Week: Roland Mouret redefines eroticism with a collection that calls for women to own their sexuality

Designer synonymous with body-oriented, high-octane magnetism

Models wear creations by designer Roland Mouret (AP)

Growing up in a French mountain village near Lourdes, Roland Mouret was expected to become a butcher like his father.

But, soon after the country boy absconded to the city, his arduous and often unlikely journey into fashion began.

Mouret attended fashion school in Paris, but eventually dropped out to work as a model, artistic director and stylist before moving to London. And, it was here that he launched his very own label at London Fashion Week 1998.

The designer quickly forged a signature for himself, translating his reverence for the female form into garments that oozed sex appeal.

His 2015 Galaxy dress was created to fit the curving female figure anf became near ubiquitous among A-listers.

The catwalk show was held at the National Theatre on London's Southbank (Reuters)

This is a designer that loves women and, in return, they love him back.

Over the years, he has become synonymous with body-oriented, high-octane magnetism but it was clear this season that Mouret has become conscious of how women are expected to, and want to, look especially in the wake of #metoo.

Sex was still at the crux his spring/summer 2019 offering, but this time round the sweeping influence came from the 1974 first softcore porn film Emmanuelle, with its subtext that spoke for women to unapologetically own their sexuality.

Ultimately, this translated to a collection that had a more relaxed vibe while simultaneously remaining true to the brand’s signature.

Suggestive details like button-down pencil skirts, shoulder baring dresses, thigh-high slits and ultra-plunging necklines meant that women who go to him for Galaxy glamour weren’t disappointed, while freedom was afforded through loose silhouettes, soft tailoring and graphic prints.

Mouret also joined forces with feminist artist Judy Chicago this season, who explored the shift in gender equality and the female form through a series of brooches, necklaces and badges that were decorated with slogans which read “Woman Up.”

Further redefining the expectations of how women should look, Mouret’s cast of models were more diverse than ever before. Most notably, this season’s line-up included Sophia Hadjipanteli – Instagram’s favourite uni-browed model.

Ever evolving to relate to the modern woman, Mouret has once again managed to curate a collection of garments that, while thematic, are technically sound, a delight to look at and even more of a pleasure to wear.