Luxury brands in Taiwan gear up for China tourists

Chinese businesswoman Jiang Guihong devours fashion and is exactly the type of high-spending tourist that Taiwan's high-end retailers are trying to attract - and they are spending millions to do so.

While a political thaw between Beijing and Taipei has been welcomed, shops on the island see the moment more as an opportunity to cash in, with many of them gearing up for a surge in mainland visitors such as Jiang, who spends big.

"I like sightseeing and sampling Taiwanese food but I am really looking forward to going shopping in Taipei," said Jiang, carrying a $1,700 Louis Vuitton bag as she browsed in a duty free store in the island's capital.

Jiang, who said she has nearly 20 other designer handbags, spent more than $3,000 on bags, clothes, cosmetics, perfumes and souvenirs before wrapping up her recent six-day group tour of Taiwan.

Such tours have been happening since 2008 but it is Taiwan's recent decision to allow solo Chinese travellers to visit - the first 300 arrived arrived in Taipei on June 28 - that has led retailers to invest.

The Formosa International Hotels Corporation, intends to spend $10.38 million to renovate the shopping areas at its flagship residence, the Grand Formosa Regent Hotel Taipei, which houses 51 international brands.

"The international companies are stepping up investments in Taiwan because they see real profits here," said the group's public relations director Ellen Chang.

Taiwanese official data shows that more than 2.2 million Chinese visitors have arrived since a new, economy-minded Taipei government relaxed the rules three years ago in an effort to mend ties with Beijing, following decades of marred relations since the two sides split in 1949 after a civil war.

The influx has generated about $3.8 billion in revenue for the island.

Last year, China replaced Japan to become the biggest source of visitors to Taiwan and the allowing in of solo Chinese tourists has seen international and local luxury brands step up their offerings in anticipation of robust demand.

Affluent Chinese shoppers are fond of the island's specialty coral, pearl and jade goods as well as international designer products and luxury watches, which are up to 20 percent cheaper in Taiwan due to lower taxes, sources say.

Lucoral and Lupearl, a leading Taiwanese jeweller which counts celebrity clients including US first lady Michelle Obama, said coral pendants priced at $6,900 apiece have become a top-selling item among the dozen or so Chinese groups which visit its shop daily.

The jeweller, which last year launched a branch in offshore Penghu island, is planning to open several new stores this year to meet growing business, said co-owner Felicia Lu Chen.

The tourism boom is arguably most visible in Taipei's up-scale Hsinyi district, home to the Taipei 101 skyscraper and other shopping outlets, where luxury hotels Le Meridien Taipei and W Hotel joined Taiwanese-Japanese department store Hankyu to open business since last year.

At the mall of Taipei 101, formerly the world's tallest building and a top tourist attraction, construction is under way of new flagship stores and boutiques of major global brands such as Christian Dior, Prada and Bulgari.

About 10 luxury houses will invest at least $3.46 million for each of the new stores due to open starting the third quarter of this year, according to Taipei 101 spokesman Michael Liu.

Last year, Chinese nationals spent at least $34.6 million in the Taipei 101 mall, with the single biggest purchase topping $346,000, Liu said.

"We are looking forward to the opening of solo Chinese tourists as they can spend more time to shop instead of the rush of being with a group," he said.

The jury is still out on whether the solo tourists will be a success, but anecdotal evidence suggests it may pay off.

"I'd like to come back to shop and try more Taiwanese fruits and snacks. I didn't get to see the east coast this time on the group tour," said Guan Yanping, from Guangdong, who bought a Burberry bag on her first Taiwan trip.

Sport
wimbledonScot will face Ivo Karlovic next
Sport
football
News
Hillary Clinton comments on viral Humans of New York photo of gay teenager
Arts and Entertainment
The gang rape scene in the Royal Opera’s production of Gioachino Rossini’s Guillaume Tell has caused huge controversy
music
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Sales Administrator - Spanish Speaking

    £17000 - £21000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Sales Administrator - German Speaking

    £17000 - £23000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Sales Administrator - Japanese Speaking

    £17000 - £23000 per annum: Recruitment Genius: If you are fluent in Japanese a...

    Recruitment Genius: Graphic Designer - Immediate Start

    £16000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Day In a Page

    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'
    10 best statement lightbulbs

    10 best statement lightbulbs

    Dare to bare with some out-of-the-ordinary illumination
    Wimbledon 2015: Heather Watson - 'I had Serena's poster on my wall – now I'm playing her'

    Heather Watson: 'I had Serena's poster on my wall – now I'm playing her'

    Briton pumped up for dream meeting with world No 1
    Wimbledon 2015: Nick Bollettieri - It's time for big John Isner to produce the goods to go with his thumping serve

    Nick Bollettieri's Wimbledon Files

    It's time for big John Isner to produce the goods to go with his thumping serve
    Dustin Brown: Who is the tennis player who knocked Rafael Nadal out of Wimbeldon 2015?

    Dustin Brown

    Who is the German player that knocked Nadal out of Wimbeldon 2015?
    Ashes 2015: Damien Martyn - 'England are fired up again, just like in 2005...'

    Damien Martyn: 'England are fired up again, just like in 2005...'

    Australian veteran of that Ashes series, believes the hosts' may become unstoppable if they win the first Test