In a bid to show customers where their money goes, Louis Vuitton Moët Hennessy has announced open days at their European artisan workshops, ateliers, and vineyards for two days in October.
Women's Wear Daily reports that on the 15th and 16th of the month, the public will be able to experience what happens behind the doors of the luxury conglomerate's brands that include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.
Bernard Arnault told the paper: "Products are one thing, but how they're made, who makes them, and where is also of interest to the public."
LVMH is not the first luxury house to come up with this strategy to attract publicity and justify its sky-high prices to its customers: just last year, for instance, Gucci toured the world with its Artisan project, showcasing its production methods.
Most of the events will naturally take place in France, but some workshops are planned for locations in Italy, Spain, Scotland, and Poland. More information will be released later this month when bookings will go live online.