MAC debuts interactive storybook for its new holiday collection
Thursday 04 November 2010
MAC cosmetics debuted a fully-animated storybook video on its YouTube channel on November 1 to promote its new holiday makeup range, A Tartan Tale (now available for sale online and at MAC boutiques worldwide). The nearly seven-minute clip follows the fictional character of Myfanwy in a magical fairytale involving pixies, punks and an enchanted princess, while showcasing top looks from the Scottish-inspired beauty collection.
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