Madonna's 'Material Girl' clothing line set to launch internationally
Monday 13 December 2010
Madonna's debut clothing line, which was formerly only sold in the U.S., will now be available internationally. The pop music icon's range of juniors apparel, footwear and accessories will launch for the spring 2011 season through various Hudson Bay Company (HBC) retail locations throughout Canada, according to a press release circulated to the media on December 13.
HBC, one of Canada's leading fashion retailers, announced that it has entered into a multi-year license agreement to manufacture and distribute "Material Girl" clothing and accessories in Canada through its 91 stores. This is the first license outside of the U.S. for "Material Girl" and marks the beginning of an international expansion strategy for the brand.
Madonna's "fast fashion" junior collection was launched exclusively at the U.S. department store Macy's this past August. The collection was designed in collaboration with Madonna and her 13-year-old daughter Lourdes, along with Iconix Brand Group's in-house fashion department. The fashion line is a 50-50 joint venture project between Iconix Brand Group and Madonna and her manager Guy Oseary. Gossip Girl star Taylor Momsen serves as the brand spokesperson.
The 80s-inspired line, which comprises grunge meets glam rock pieces like bodysuits, rompers, skinny sequin leggings and faux leather cropped biker jackets, is very affordable. Jewelry ranges from $14 (10 euros) to $36 (27 euros), while clothing ranges from $15 (11 euros) to $58 (43 euros).
The global expansion of Madonna's clothing venture is significant given that most American celebrity fashion lines are only available domestically. For instance, rapper Sean Combs' "Sean John" is only carried at U.S. mainstream department stores like Macy's while reality star Lauren Conrad's "LC Lauren Conrad" is only available at the low-cost U.S. retailer Kohl's.
Browse the "Material Girl" collection here: http://materialgirlcollection.com/holiday_2010/
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