Men now using Latisse against balding

When eyelash-enhancing product Latisse hit the market two years ago, it had many wondering about potential side effects including unwanted facial hair growth, but now it seems as if that hair could be very much wanted in other places: bald guys' heads.

Hair restoration physician Dr. Alan Bauman told ABC's Good Morning America last week that he's been using the formula "just like you would for your eyelashes, and that would be once a day, and you use a little bit topically, on the scalp."

Bauman says he's seen positive results in around 70 percent of the patients he treated, but he also warns that "this is not a miracle cure...this is mainly for patients that have still some thin, wispy hair left."

Also, Sy Sperling, founder of well-known US hair restoration company, the Hair Club, weighed in saying: "When there's a real solution for baldness, I'll be banging your door down. I'm ready for it. People shouldn't get too excited about [this]. I think that [Latisse is] a lot better for the eyelashes and not quite as successful for hair loss."

Anyone willing to give it a try needs to be aware that it will be a costly endeavor: a monthly supply of Latisse is $150, and that's only for around 400 eyelashes - the average man has around 100,000 hairs. But, as Bauman points out: "when you're talking about hair growth...[it's] priceless."

Watch the Good Morning America program at http://abcn.ws/iPQOgq.