Men's shirts get fragrant

A Japanese company has come up with an innovative way of making sure any man can come up smelling of roses at the end of a hard day at the office - a shirt that can release a pleasant smell.

Osaka-based Yamaki Co. Ltd. has started selling a range of shirts called Otoko Kaoru, meaning "good-smelling man." The shirts come in a range of colors and cost Y3,045 (€26.77), but their real attraction lies in the odor that they give off from their collars when they are rubbed or gently squeezed.

The shirt manufacturer has been working with chewing gum company Kracie, which attracted a great deal of attention in 2006 when it developed a gum with a rose and menthol flavor that was absorbed through the sides of the mouth and stomach. After a short while, according to Kracie, the user's skin gave off the same smell.

The limited-edition gum proved hugely popular and Kracie then decided to work with Yamaki. Microscopic capsules of rose scent are embedded in the fabric of the collar of the shirt during the manufacturing process and, when they are put under pressure they burst and release the fragrance in the form of a liquid that evaporates.

Hideki Kamata, a spokesman for Yamaki, said the shirts are selling well because the scent is subtle rather than powerful. The company has plans to expand the lineup and start manufacturing sweaters and pyjamas that also smell sweet.

There are also hopes that the scented garments will catch on in overseas markets.

Japanese are very particular when it comes to scents and smells and still do not have a tradition of using perfumes and deodourants. The need for pleasant artificial smells emerged in Europe in the 16th century in unsanitary cities where people did not bathe very often. Japanese, on the other hand, have always been fond of time in the tub.

Nevertheless, the rigors of modern life - including long hours in stuffy offices, the sultry summer and commutes during which everyone is required to share their bodily odors - has triggered an increase in deodorizing shirts, shoes, underwear, socks and even suits.

The olfactory sense has recently been getting attention in the clothing industry with several designers integrating scent into their fashions, the latest example being Meadham Kirchoff who plan to perfume the models, clothes and venue of their upcoming presentation.

JR

Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Parts Advisor

    £16500 - £18500 per annum: Recruitment Genius: One of the leading Mercedes-Ben...

    Recruitment Genius: Software Developer

    £27500 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Telemarketers / Sales - Home Based - OTE £23,500

    £19500 - £23500 per annum: Recruitment Genius: Experienced B2B Telemarketer wa...

    Recruitment Genius: Showroom Assistant

    Negotiable: Recruitment Genius: This global company are looking for two Showro...

    Day In a Page

    Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

    The 161-page dossier that exposes Fifa's dark heart

    How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
    Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

    Exclusive interview with Tripoli PM Khalifa al-Ghweil

    'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
    Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

    Raymond Chandler's Los Angeles

    How the author foretold the Californian water crisis
    Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

    Art attack

    Chinese artist who posted funny image of President Xi Jinping facing five years in prison
    Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

    Cher is the new face of Marc Jacobs

    Alexander Fury explains why designers are turning to august stars to front their lines
    Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

    'I'm climbing Ben Nevis for my daughter'

    Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
    10 best wedding gift ideas

    It's that time of year again... 10 best wedding gift ideas

    Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
    Paul Scholes column: With the Premier League over for another year, here are my end of season awards

    Paul Scholes column

    With the Premier League over for another year, here are my end of season awards
    Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

    Liverpool have seen too much tragedy to forget Heysel

    Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
    Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

    Khan’s audition for Mayweather may turn into a no-win situation

    The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
    Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

    Blundering Blair quits as Middle East peace envoy – only Israel will miss him

    For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
    Fifa corruption arrests: All hail the Feds for riding to football's rescue

    Fifa corruption arrests

    All hail the Feds for riding to football's rescue, says Ian Herbert
    Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

    The Kurdish enclave still resisting the tyranny of Assad and Isis

    In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
    How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

    How I survived Cambodia's Killing Fields

    Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
    Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

    How Stephen Mangan got his range

    Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor