Milan fashion moves downtown

Milan fashion week, sandwiched between those of London and Paris, opens Wednesday with catwalks in the centre of Italy's financial hub instead of out in the suburbs.

No fewer than 78 fashion houses will show their ready-to-wear collections for spring/summer 2011.

As the shows move downtown - to the 16th-century Palazzo dei Giureconsulti and three other venues - they will also be broadcast live on big screens at four locations in the northern industrial city.

The extravaganza that used to be held at an exhibition centre northwest of Milan will cover six days, contrasting with a frantic long weekend in February, when American Vogue editor Anna Wintour threw organisers into a tailspin by indicating that she could spare only three days for Milan.

Top fashion houses concentrated their shows over those days, leaving smaller outfits in the cold with far less media coverage.

At the time, Milan mayor Letizia Moratti huffed: "No one, even if her name is Anna Wintour, can make or unmake our fashion calendar."

Wintour, the inspiration for the book and subsequent film "The Devil Wears Prada" featuring the fearsome head of a fashion magazine, is regarded by many as the most influential person in the industry.

"People were fed up with this senseless programme," said Mario Boselli, head of Italy's Fashion Chamber.

"For the first time we managed to get all the designers around a table, including three non-members - Armani, Dolce & Gabbana and Marni - and together we worked out a more balanced week," he said.

Gucci will kick off the pageant on Wednesday, followed by Fendi and Prada on Thursday, Moschino, Gianfranco Ferre and Versace on Friday, Bottega Veneta and Emporio Armani on Saturday, Dolce & Gabbana and Salvatore Ferragamo on Sunday, and Roberto Cavalli and Giorgio Armani on Monday.

Organisers have come under fire for excluding collections of lingerie, swimwear and other labels designed for larger women.

"It was a difficult but necessary decision," Boselli said. "Some labels just weren't in line with what ready-to-wear week should be. We wanted to champion the values of creativity to reaffirm Milan's role in the world."

Notably, Elena Miro has not been invited to repeat a five-year-old tradition of opening the week with her creations for larger sizes.

She will stage a show on Wednesday outside of the official calendar, saying it would be a "first international audition for size 40 (10 US, 12 UK) and up."

Another innovation will be free bike-sharing for journalists covering Fashion Week.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Sport
Floyd Mayweather will relinquish his five world titles after beating Manny Pacquiao
boxing
Arts and Entertainment
tvGame of Thrones season 5 ep 4, review - WARNING: contains major spoiliers!
News
Tottenham legend Jimmy Greaves has defended fans use of the word 'Yid'
people
Life and Style
tech
Arts and Entertainment
The Ridiculous Six has been produced by Adam Sandler, who also stars in it
filmNew controversy after nine Native American actors walked off set
Life and Style
Google celebrates Bartolomeo Cristofori's 360th birthday
techGoogle Doodle to the rescue
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Senior Digital Marketing Consultant

    £28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...

    Recruitment Genius: Assistant Stores Keeper

    £16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...

    Recruitment Genius: Claims Administrator

    £16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living