US modeling agency Wilhelmina is looking for women aged 40 or older to shake up the fashion industry.
Partnering with companies including shapewear brand Miraclesuit, department store Macy's, and beauty giant Estée Lauder, Wilhelmina has also succeeded in taking onboard Randall Christensen, the Emmy-winning costume designer of ABC's Dancing with the Stars, who will advise and judge the contestants.
The winner will receive a modeling contract with the agency, a $1,000 gift card to Macy's, a photo shoot courtesy of Miraclesuit, and a makeover by Christensen, among others. US residents above the age of 40 were invited to apply at four casting calls (New York on March 12, Miami on April 9, and Chicago and LA on May 21), by mail or online by May 24, with the winner being announced in New York on June 30.
The search is limited to the US, but it is part of a global trend that has seen more diverse models hit runways and fashion magazines: this fashion week season, the UK's Look magazine launched a search for "a curvy supermodel," for example, while Louis Vuitton casted mature models, such as Stella Tennant, Amber Valletta, Kate Moss and Naomi Campbell, for its Paris show.Reuse content